Mono Adds Digital Director

MINNEAPOLIS, April 8 /PRNewswire/ -- mono, a Minneapolis-based branding and advertising agency, today announces the hiring of Mark Hines as Digital Director. In this new role, Hines will be responsible for exploring and evaluating new digital technologies, unearthing the latest trends in consumer online behavior and collaborating with mono designers, writers, creative directors and strategists to craft breakthrough digital ideas for clients. In addition, Hines will be accountable for all of mono's digital partners and provide leadership and development of best practices.

"So much of our success and growth has been digitally focused, and the addition of Mark will allow us to continue to be thought leaders in the digital landscape," said Jim Scott, managing partner at mono. "Mark's background is a rare blend of digital thought leadership, online strategy and technical development, which is the perfect combination for what we see in the marketplace."

Prior to joining mono, Hines was the vice president of strategic services at the Web technology company Ratchet, where he helped clients Ameriprise Financial, General Mills and Red Wing Shoe Co. develop technology strategies to deepen consumer engagement online. Before Ratchet, Hines was director of internet operations at Fallon, where he worked on numerous award-winning digital initiatives for clients such as BMW of North America, Sony, and Nikon, USA.

About mono

Michael Hart, Chris Lange and Jim Scott opened mono in 2004 with the belief that simpler is better. mono is a Minneapolis-based company that believes in the power of simplicity, putting it to work to create innovative communications for clients that include Apple, Herman Miller, Mrs. Meyer's Clean Day, Nice Ride Minnesota, Blu Dot, PBS, General Mills, Sesame Street, and the Harvard Business School. For more information, go to www.mono-1.com.

SOURCE mono