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Montanha Lushan recebe um A+ em pesquisa de satisfação do turista
  • Brazil - Português

Montanha Lushan aumenta investimento em infraestrutura, com melhoria da satisfação do turista


News provided by

Lushan Tourism Co., Ltd.

Mar 23, 2012, 10:27 ET

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MONTANHA LUSHAN, China, 23 de março de 2012 /PRNewswire/ -- Os resultados da "Pesquisa de Experiência de Resort"*, uma pesquisa empreendida como parte do projeto "Online 3.15" da Sina Finance examinando a defesa dos direitos do consumidor divulgada em 15 de março de 2012, revelou que a Montanha Lushan ganhou escores elevados em quatro indicadores chaves, inclusive serviços de guia, serviços de emissão de bilhetes, infraestrutura e ambiente circundante e ficou em 7o lugar entre os 25 candidatos de destino. Além disso, a Montanha Lushan foi selecionada como um dos "20 Cenários mais Atraentes do País" no "Relatório da Análise dos Destinos mais Populares de 2011" divulgado conjuntamente pela Tuniu.com* e pela Associação Internacional de Estudos sobre Turismo (ITSA).

A Montanha Lushan, recebendo designações como Patrimônio da Humanidade e Geoparque Mundial por diversos anos, tem advogado um estilo de gestão "orientado às pessoas" que adere seu mote de que a "satisfação dos turistas é nossa maior felicidade", e os resultados da pesquisa demonstram que a abordagem rendeu frutos. O destino continua aumentando o investimento em infraestrutura e promovendo agressivamente a qualidade do serviço. Em consequência, viu uma melhoria significativa na satisfação de cliente e não recebe uma única grande queixa há diversos anos consecutivos.

Em 2009, os veículos de turismo da Montanha Lushan foram postos formalmente em serviço. Os mais de 110 veículos com uma despesa que excede RMB 50 milhões (aprox. US$ 8 milhões) realçam extremamente a experiência em passeios para os visitantes.

Além disso, a Montanha Lushan investiu aproximadamente RMB 400 milhões (US$ 63 milhões) para estabelecer o centro de intercâmbio Nanshan Gate em Tongyuan e o centro de intercâmbio em Weijia em 2010. O sistema de venda e checagem de bilhete rápido, conveniente e inteligente reduz enormemente o tempo de compra do ingresso e assim os turistas podem gastar mais tempo se divertindo e menos tempo nas filas.

Em 2011, o Parque Cultural das Bênçãos das Cinco Religiões de Lushan de mais de RMB 40 milhões que reúne o Budismo, Taoismo, Islamismo, Catolicismo e outras crenças cristãs foi oficialmente aberto ao público.

Diversos hotéis cinco-estrelas incluindo o Mountain Lushan International Villa & Resort foram inaugurados no resort desde 2009, trazendo serviços superiores de hospitalidade ao destino mundialmente conhecido.

* Como a comunidade mais importante de viajantes da China, o Tuniu.com, com o maior diretório do mundo de destinos chineses de viagem, está comprometido com o fornecimento aos turistas de serviços de reserva para produtos de viagens e férias.

http://www.china-lushan.com/

FONTE  Lushan Tourism Co., Ltd.

FONTE Lushan Tourism Co., Ltd.

SOURCE Lushan Tourism Co., Ltd.

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