Month-Long Spotlight On Alzheimer's Disease In Rockefeller Center

EHE International Donates Huge Display Window to Help Raise Awareness about Alzheimer's

Oct 01, 2013, 12:52 ET from Alzheimer's Association, New York City Chapter

NEW YORK, Oct. 1, 2013 /PRNewswire/ -- Throughout the month of October, visitors to Rockefeller Center in the heart of midtown Manhattan will get an unexpected lesson on Alzheimer's disease, the sixth-leading cause of death in the U.S.  



Thanks to the generosity of EHE International, a recognized national leader in employee and individual Preventive Healthcare Plans (PHP), a 115-square foot exhibit containing important information about the disease and the free services offered by the New York City Chapter of the Alzheimer's Association will be on view in the EHE display window at 10 Rockefeller Plaza from October 1, 2013 until October 31, 2013.

This display features the Alzheimer's Association "Celebrity Champions" video, a three minute photo montage showcasing celebrities who support the Alzheimer's Association including David Hyde Pierce, Bradley Cooper, Seth Rogen, Natalie Morales, Elisabeth Hasselbeck, Rex Ryan, Molly Sims, Wayne Brady, and the cast of "Friday Night Lights," among others.

Other display panels include important information about where to go for help, and startling statistics – including the fact that every 68 seconds someone in the United States develops Alzheimer's disease; by mid-century, it will be every 33 seconds.  Currently, there are more than 5 million Americans with Alzheimer's and more than 250,000 live in the five boroughs of New York City.  The display urges anyone who needs help or information to visit the Chapter's web site at or to call the 24-Hour helpline at 800-272-3900.

"EHE International is happy to donate the window in Rockefeller Center for the month of October to the Alzheimer's Association. Our goal is to empower the Alzheimer's Association by helping them enlighten, inform and raise awareness for the disease," stated Deborah McKeever, President of EHE International.

"Alzheimer's is a disease that doesn't discriminate.  Whether you have the disease, know or care for someone with it, or are a part of the medical community, the disease affects us all in some way," said Lou-Ellen Barkan, President and CEO of the Alzheimer's Association, New York City Chapter.  "We want to thank EHE International for the very generous donation of their display window and for giving us this opportunity to reach thousands and thousands of people who may need our help."    

The New York City Chapter of the Alzheimer's Association offers many resources for people with Alzheimer's and their caregivers.  Among these are:

  • Caregiver support groups and educational meetings;
  • Support, information and counseling for people in the early stages of Alzheimer's;
  • A 24-hour Helpline with assistance in more than 170 languages;
  • The MedicAlert ® Foundation + Alzheimer's Association Safe Return ® Program, a nationwide wanderer's safety program that assists in the safe and timely return of individuals with dementia who wander and become lost.

For more information about the New York City Chapter of the Alzheimer's Association go to

About EHE International:  Since 1913, EHE International has been the recognized leader in preventive medicine.  Its clinical protocols are specifically designed for the early detection of preventable disease and its associated risk factors, supported by robust personal coaching and wellness tools and resources, and its industry leading educational and social engagement platforms.  The company is well-known for its corporate-sponsored employee benefit and its patient-centered approach to preventive care and life-style management programs specifically designed for integration into self-funded employer-sponsored medical plans. For more information, contact EHE International, 10 Rockefeller Plaza, 4th Floor, New York, New York 10020; 212.332.3700;

About the Alzheimer's Association, NYC Chapter:  The mission of the Alzheimer's Association, New York City Chapter is to create and promote comprehensive and humane care for persons with Alzheimer's disease and related disorders, to provide support for their families and professional caregivers, and to eliminate Alzheimer's disease through the advancement of research.  The Chapter meets this mission in the community through increasing public awareness, providing education, creating and encouraging replication of model programs, collaborating with research centers, and undertaking advocacy. 

SOURCE Alzheimer's Association, New York City Chapter