Montreal-based Browns Shoes Inc. Cites Enhanced Customer Experience as Main Reason for choosing OrderMotion's Order Management Platform for Its Online Shoe Boutique

BURLINGTON, Mass., March 7, 2012 /PRNewswire/ -- (http://www.myprgenie.com) -- OrderMotion(R) Inc., the leading web-based platform for direct-to-consumer (D2C) campaign and order management, today announced that its SaaS order management technology, OMX, has been selected by Canada's leading shoe retailer, Browns Shoes Inc., to provide a foundation for its future growth from automation enhancements to improvements in the shopping experience, customer service and fulfillment success. 

Richard Sejean, Browns Shoes Director of eCommerce stated, "As our ecommerce business continues to grow, our decision to partner up with OrderMotion is driven by our commitment to providing our customers with a truly exceptional shopping experience -- from browsing to checkout and fulfillment, and everything in between."  The ability to achieve these goals is made possible by functionality in OMX that provides detailed order status visibility, flexibility in modifying orders post submission, leveraging customer buying behavior to create effective cross-sells, and the ability to use real-time reporting and deep analytics tools.

Sejean continued, "OMX enables us to explore new business opportunities, such as drop shipping and the creation of a continuity [auto-ship/subscription] program." 

About OrderMotion

OrderMotion is a Direct-to-Consumer (D2C) Campaign and Order Management Platform company with on-demand, web-based technology that plugs seamlessly into the entire vendor network of web storefronts, call centers, payment processors, customer service centers, fulfillment solutions and financial packages.  OrderMotion provides: 1) High volume, efficient and flexible order processing and inventory management to enable smooth, rapid growth, 2) Robust functionality and built-in best practices to turn the voluminous amount of behavioral data created by the order process into new revenue opportunities, and 3) Deep, insightful and customizable analytics and reporting to enable timely decisions to drive growth and profits.  OrderMotion is a PCI Level One certified service provider and ideally suited for multi-pay and continuity order processing. OrderMotion is based in Burlington, Massachusetts, and on the Web at www.ordermotion.com.

About Browns Shoes Inc.

Browns Shoes, a family-owned business established in Montreal in 1940, is Canada's leading shoe fashion retailer with 45 stores across the country under the Browns and B2 banners. Browns offers top international designer shoe collections, luxurious leather goods, and exclusive fashion for ladies, men and children. With over 1000 employees, the company is renowned for its excellence in merchandise selection and customer service. Michael Brownstein, President, is the third generation to lead the business and is strongly committed to expansion, with 2 new locations and 2 store renovations scheduled for 2012.

Browns is one of the few companies that donates 10% of its pre-tax profits to charities. Chairman Morton Brownstein was recognized for his extraordinary fundraising work when he was appointed to the Order of Canada in July 2004. Visit us online at www.brownsshoes.com for more information.

Contact: Jane Schloth, [email protected], (617)904-9082 

SOURCE OrderMotion