Moose Toys Inspires Shopkins Fans to Give Back this Holiday Season

LOS ANGELES, Nov. 15, 2017 /PRNewswire/ -- Moose Toys, one of the top 10 toy companies in the U.S., is launching an online fundraising campaign where one lucky fan will take home Winnie Award, the one-of-a-kind, gold-plated, and diamond-encrusted Shopkin of the Year. First introduced to fans at this year's New York Toy Fair, Winnie Award has spent the year traveling to fan events like Play Fair, and visiting top YouTube influencers, including CookieSwirlC and DCToys Sandaroo Kids, but is now ready to find her forever home with a lucky Shopkins fan.

Fans who join in the spirit of holiday giving will have a chance to win the super rare Shopkin by simply donating at least five dollars on Winnie Award's GoFundMe page. All proceeds will benefit the Toy Industry Foundation, a 501(c)3 children's charity whose mission is to provide joy and comfort to children in need through the experience of toys and play. Fans can enter the contest beginning today, November 15 through Cyber Monday, November 27 at 11:59 p.m. EST.

"With the holidays quickly approaching, it is the perfect time to bring joy to the kids who need it most, and we're thrilled that Winnie Award gives us the opportunity to do just that," said Paul Solomon, Co-CEO of Moose Toys. "Not only are we excited for a lucky Shopkins fan to take home Winnie Award, but we also love that this campaign brings together the power of the Shopkins fan community to support the Toy Industry Foundation."

This is the second time that Moose Toys has introduced a one-of-a-kind Shopkins character to benefit the Toy Industry Foundation. In 2015, Moose Toys hosted a charity auction for Gemma Stone, one-of-a-kind, precious character, which ultimately sold on eBay for $21,500. All proceeds were donated to the Toy Industry Foundation to provide toys to kids in need during the holiday season.

"We are extremely grateful to partner with Moose on another online auction to benefit children in need this holiday season," said Jean Butler, Executive Director of Toy Industry Foundation.  "The proceeds we raise from this auction will provide direct support to our impactful programs - which allow us to provide the gift of play to children who would otherwise go without."

The Toy Industry Foundation works hard to bring smiles to the faces of children who are coping with serious illness, enduring temporary home placements in the foster care system, suffering from abuse or neglect, experiencing separation from a deployed military parent, or dealing with devastating natural disasters. Last year, over 4 million children in need were helped through the organization's work.

To enter the contest by making a donation to the nonprofit for their chance to win Winnie Award, fans can visit www.gofundme.com/spkwinnieaward/donate, starting today through November 27. Fans can also enter by sending in a mail-in submission.

About Moose Toys
Moose Toys is a global toy company with offices in the US, UK, Hong Kong, China. The head office is in Melbourne, Australia and from there the brand is distributed into over 90 countries. Moose is known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. The company is the proud recipient of numerous coveted toy awards, including the 2015 and 2016 Girls Toy of the Year for global phenomenon Shopkins. Most recently, Moose took home the Collectable Toy of the Year and Craft Toy of the Year at the 2017 Australian Toy Awards. Moose Toys products has also been awarded in 2017 by Toys R Us, Parent's Magazine, Good Housekeeping Magazine, TTPM and The Toy Insider.  A total of nearly 120 awards since 1993 solidifies Moose as a market leader, who is consistently placed within the top toy companies in the USA and Australia. Moose has products in all toy categories including collectibles, arts and crafts, activity toys, dolls, novelty items and has recently become a market leader in developing apps, content, and entertainment.

About Toy Industry Foundation
The Toy Industry Foundation (TIF) is a 501(c)3 children's charity whose mission is to provide joy and comfort to children in need through the experience of toys and play.  TIF serves children who are coping with serious illness, enduring temporary home placements in the foster care system, suffering from abuse or neglect, experiencing separation from a deployed military parent, or dealing with devastating natural disasters. To date, TIF's signature program, The Toy Bank, has provided $200 million in toys to 24 million children in need around the globe, thanks to its generous toy donors.

SOURCE Moose Toys