MELBOURNE, Australia, July 15, 2025 /PRNewswire/ -- Moose Toys is excited to announce the acquisition of Bananagrams, the iconic global word building game. This strategic move strengthens Moose's global Games portfolio and brings together two family-founded companies with a shared commitment to creativity, innovation, and delivering unique play experiences.
Bananagrams is an evergreen title played by millions in over 30 countries and 16 languages. The Rhode Island-based company has earned a devoted following with its super simple rules, fast paced action, stand-out packaging, and tactile, high-quality gameplay.
"Bananagrams shares our family-driven values and embodies everything we represent at Moose. This now instantly recognisable brand brings people all over the world together for connection and play – the same ethos behind all our innovation at Moose," said Paul Solomon, CEO and Co-Owner of Moose Toys. "We've admired how this amazing team turned a simple idea into a household name, and we see enormous potential to continue its legacy as part of our ongoing strategy to accelerate our growth in the Games category."
"We are absolutely thrilled that Moose Toys is taking the Bananagrams brand into its next chapter," said Rena Nathanson, CEO and Co-Inventor, Bananagrams. "We've always been a small but passionate team dedicated to making games that bring joy, laughter, and connection. Moose shares that same passion, and we couldn't think of a better partner to continue what we started and take Bananagrams to even more families around the world."
The acquisition adds to Moose's impressive momentum in Games. Since launching its Games division just three years ago, Moose has built a $100M business through a combination of acquisitions, licensing, world class partnerships and new product development.
The success of original IP like Little Live Pets, Magic Mixies and Shopkins has shown Moose's ability to build and scale innovative brands globally. Acquiring the Bananagrams brand offers an exciting opportunity to accelerate that growth while continuing to develop world class brands.
About Moose Toys: Moose Toys exists to make kids superhappy. For this revolutionary brand happiness lies at the heart of everything we do. With trailblazing toy design, development and manufacturing, no wonder our toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across categories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, we've earned our stripes as one of the most creative companies in the industry. As an energetic bunch, we're always on the move, developing groundbreaking content, entertainment and worldwide licensing deals to boot.
This family-run business is proudly built on unshakeable ethical foundations. Our passion for making kids superhappy stretches far beyond our WOW-worthy toys. The Moose Happy Kids Foundation creates moments of happiness and laughter for the children around the world who need it most. We've had a BIG impact on little people, making 3.5 million kids smile so far… and counting.
Australia might be our Moose family home, but with a strong team of 750 dotted across the world, we're committed to sharing our signature superhappy revolution far and wide!
SOURCE Moose Toys
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