23 Jun, 2020, 09:00 ET
LOS ANGELES, June 23, 2020 /PRNewswire/ -- Today, Moose Toys, an innovative leader in the toy industry, launches Boom City Racers, a collection of rip cord–powered race cars that delivers explosive vehicle play bursting with fun. Inspired by the explosive nature of fireworks, Boom City Racers rip out of individual rocket launcher cases and smash into pieces, providing the ultimate crashing adventure. Available July 1, the kid-powered car collection brings Moose Toys to the vehicle category for the first time.
Boom City Racers are vibrant, collectible race cars that tear out of firework-themed packaging with the pull of a rip cord. Upon impact with a wall, a solid object or another Boom City Racers car, the race cars smash into pieces that can be reassembled for repeat play and nonstop racing (and crashing) fun. With play sets that allow kids to launch vehicles and collide in midair, the collection encourages players to #RipRaceExplode their Boom City Racers and compete for the ultimate BOOM!
"With Boom City Racers, Moose Toys delivers innovation in the vehicle aisle," said Paul Solomon, co-owner, Moose Toys. "Our collectible race cars deliver ultimate high-speed races and cool explosions. The unique 'rip, race, explode' features deliver hours of play, challenging kids to master their unique ultimate race-and-explode challenges."
The launch of Boom City Racers will be supported by a multifaceted marketing campaign, including television and digital campaigns, influencer partnerships and in-store point-of-sale materials.
Beginning July 1, Boom City Racers will be available online and at retail locations nationwide, wherever toys are sold. The collection consists of the Single Pack (MSRP $5.99), Two Pack (MSRP $9.99), Starter Pack (MSRP $14.99) and Fireworks Factory Play Set (MSRP $29.99). There are 24 unique cars to collect, including limited-edition, rare and super-rare models. For more information, visit moosetoys.com.
About Moose Toys
Moose Toys exists to make children Superhappy. It's at the heart of everything we do. The team has innovation in its DNA and is famous for the design, development and manufacture of award-winning toys that continue to disrupt the market! Moose Toys leads in categories including collectibles, craft, dolls, games and youth electronics and is consistently recognized as the most creative company in the industry.
We are a family-run business, but that doesn't mean we are small-time. We shook up the toy industry in 2014 with the global phenomenon Shopkins, and through these pint-sized characters, we reinvigorated the way children play. Not satisfied with stopping at toys, we have also stretched ourselves into creating content and entertainment and making worldwide licensing deals. Moose calls Australia home, but our 500-strong team is scattered globally, spreading the Superhappy. For more information visit moosetoys.com.
SOURCE Moose Toys
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