LOS ANGELES, Jan. 22, 2016 /PRNewswire/ -- Moose Toys, the fastest-growing toy company in the U.S., topped 2015 U.S. toy sales with Shopkins, the global toy collectible craze. The Shopkins 12-Pack was the hottest selling toy of the year, according to The NPD Group Inc. / Retail Tracking Service.
With more than 199 million Shopkins characters sold in the U.S. to date, the tiny collectibles claimed two of the top four positions in total toys, with the Shopkins 2-pack ranking fourth among the top selling toys of 2015.
"We are thrilled to see Shopkins land at the top - even surpassing all other brands and licenses," said Paul Solomon, Co-CEO of Moose Toys. "We had high hopes for Shopkins, but we are humbled to see how our fans have embraced the line with so much passion and loyalty."
Shopkins' quick rise to the top of Toyland has helped catapult Moose Toys from 25th position just a year ago to the industry's sixth ranked toy manufacturer in the U.S, according to The NPD Group. With the recent release of Shopkins Season Four leaving empty pegs as it hits retail shelves, the small toy company from Australia continues to make waves in the U.S. with its fresh creativity, keen eye for trend-spotting and their simple mission to make children happy.
Shopkins is a breakthrough collectible line of super cute, tiny characters inspired by everyday items found in grocery and department stores – from Apple Blossom and Kookie Cookie to Vicky Vac and Casper Cap. Over 240 million Shopkins have been sold worldwide and the adorable, pocket-sized toys have quickly become playground currency. With over 900 million views across Shopkins YouTube webisodes and fan videos, Shopkins has become a leading property with an app, a line of dolls and licensed goods extending the brand.
Shopkins hit U.S. retail shelves in June 2014, instantly exceeding sales expectations with product flying off shelves and selling out in stores nationwide. As a result, retailers were scrambling to secure stock, doubling their orders and flying product in to meet demand. Shopkins toys can be found at all major retailers, ranging in price from $2.99 to $34.99 MSRP.
About Moose Toys
Moose Toys is a global toy company with offices in the US, UK, Hong Kong, China and the head office based in Melbourne, Australia. This award-winning company is known for designing, developing and distributing toy and lifestyle products across the globe for children of all ages and the young at heart. Moose has products in all toy categories including collectibles, arts and crafts, activity toys, dolls, novelty items and outdoor products, and has brought joy to kids worldwide with successful products such as Mighty Beanz, Beados, Aqua Sand and The Trash Pack™. In 2015, Moose expanded several major product lines for boys and girls, including Shopkins™, the hottest girl's collectible line of grocery and fashion themed characters; Little Live Pets, electronic pets that come to life in the palm of your hand; as well as line extensions for Beados craft activity sets. The company also introduced Qixels, the first "craftstruction" activity that allows kids to create pixelated worlds of monsters, warriors and more. Moose Toys has scored numerous coveted toy awards from industry experts and major retailers. Shopkins is a finalist for 2016 Property of the Year by the Toy Industry Foundation, and the Shopkins Scoops Ice Cream Truck is a finalist for 2016 Girl Toy of the Year. The Shopkins Small Mart playset was awarded the 2015 Girls' Toy of the Year by the Toy Industry Association. Visit www.moosetoys.com for more information.
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SOURCE Moose Toys