ORANGE COUNTY, Calif., Jan. 29, 2015 /PRNewswire/ -- mophie — the #1 selling mobile battery case manufacturer in North America(1), and innovator of power and storage solutions for mobile devices — officially released the brand's first national TV commercial, and it's available to watch online at www.mophie.com/StayPowerful.
The highly-anticipated broadcast ad represents mophie's inaugural effort as an official advertiser during the Big Game broadcast. For mophie, it's an opportunity to bring its message to life on advertising's biggest stage by highlighting one of the most common issues mobile users face today: battery life.
"As the leader in mobile power, we view this ad as a way to build mainstream awareness around the existence of these solutions," said Daniel Huang, mophie CEO and co-founder. "Since the stage for our first spot is massive, the ad aims to identify the daily frustration so many mobile users deal with in a manner that fits the size of the platform it's airing on."
The commercial features the highly recognizable figure of "God" to draw a parallel to impactfully express the idea that your world comes apart when your mobile phone runs out of battery. Other appearances in the spot include the likes of two donkeys, a walking dog, a rooster, hyenas, various types of flightless birds, and a goat.
In support of the broadcast ad and in celebration of mophie's long history of providing mobile users with "extra time," the brand teamed up with football insider Jay Glazer to introduce the "mophie Overtime Sweepstakes" which will give away $1 million worth of mophie product should the Big Game go into overtime.
For access to mophie's first national broadcast commercial and more information about how to enter the mophie Overtime Sweepstakes, please visit www.mophie.com/StayPowerful.
mophie, the #1 selling battery case manufacturer in North America, is a California-based, award-winning designer and manufacturer that empowers the mobile world to do more®. Widely acclaimed for innovative mobile solutions, mophie is the proud developer of the juice pack®, the first ever mobile battery case certified by Apple Inc. mophie products are recognized for style and engineered for performance, providing a seamless integration of hardware, software and design. mophie has operations in California, Michigan, Netherlands, Hong Kong, and China. mophie products are available in more than 130 countries, and can be found at Apple, Best Buy, Verizon, and T-Mobile stores, as well as Sprint and other leading retailers. Visit http://www.mophie.com and follow us on Facebook, twitter, and Instagram (@mophie).
1. "US Tech Geo Level Monthly Retail - US Retail Monthly Store Level", November 17, 2014, available from The NPD Group, Inc.