More and More Brides Say 'I Do' to Teeth Whitening

46% of all American brides now get teeth whitened prior to their big day

Jun 15, 2010, 06:00 ET from Venus White

SOUTH BEND, Ind., June 15 /PRNewswire/ -- The allure of a dazzling, white smile is captivating brides everywhere. According to statistics quoted in a recent issue of Glamour magazine, 46% of all brides in the U.S. are now whitening their teeth before their big day.* That trend is also spreading to grooms, parents of the bride and groom, as well as the bridal party.  

Whitening or bleaching is a procedure that brightens teeth that are discolored, stained or have darkened in color. There are several processes available from in-office whitening to convenient at-home systems.  

Studies show that when people have a brighter smile, they tend to smile more often and are less self-conscious. A whiter smile also helps people feel more youthful and confident. "I want my smile to look its absolute best on my big day," says Vicki McManus, bride-to-be. Both she and her fiance are using Venus White® to whiten their teeth at home prior to their wedding in August.  

Venus White is a best-selling, high-performance whitening system specially formulated for simple at-home use. It can take a person's smile up to 7 shades brighter.** Venus White by Heraeus is available only through a dentist. "It's ideal for brides who are looking for quick, professional whitening results in the comfort of their home," explains Amy Loucks, consumer product manager for Venus White.  

Attention brides and members of the bridal party!

Try Venus White for FREE! 

For a limited time, you can try Venus White for free. Go to or call (877) 258-5937 to find a participating Venus dentist in your area. Upon completion of a new patient exam and cleaning, you will receive a FREE Venus White Pro patient kit ($400 retail value).   

Venus® White donates a percentage of its sales to support breast cancer research.  

*Glamour Magazine; September 2009

**Results may vary.

Media Contact: Susan Love 408.867.6324

SOURCE Venus White