More Sergei Drama in the Latest comparethemarket.com Credit Card Ad

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Mar 19, 2012, 09:00 ET

LONDON, March 19, 2012 /PRNewswire/ --

comparethemarket.com, one of the UK's leading price comparison websites, is launching the latest instalment of its popular meerkat-themed TV adverts to promote its credit card comparison service.

The previous TV advert, voted most liked advert in January amongst viewers^[1], saw Aleksandr Orlov make a tough decision regarding Sergei's future. With more people mistaking 'comparethemarket.com' for 'comparethemeerkat.com' following the launch of comparethemarket.com's credit card comparison service, Sergei struggled to cope with the increased workload. To help Sergei, Aleksandr decided to give him a laptopmabob.

In the latest advert the much-loved Aleksandr and Sergei are back to remind viewers to visit the correct website. Viewers will find that the non-stop work of unclogging credit card comparisons has taken its toll on Sergei with the Head of IT ending up in hospital with exhaustion. Meanwhile, Aleksandr is forced to consider just how much he can't afford to lose his loyal sidekick…

For the sake of Sergei, people should visit comparethemarket.com and see just how much they could save by switching credit cards. Plus get a credit card or loan via comparethemarket.com and you can claim a meerkat toy as a reward*.

Fans of the meerkat pair can see the TV advert from Monday 19^th March. For those who can't wait that long, an exclusive preview is available today (16^th March) at http://www.youtube.com/comparethemeerkat as well as Aleksandr Orlov's official Facebook and Twitter pages: http://www.facebook.com/Comparethemeerkat and @Aleksandr_Orlov. You can also follow what happens to Sergei at http://www.facebook.com/comparethemeerkatsergei, and @Sergei_HeadofIT.

Specialising in more than just car insurance, comparethemarket.com provides customers with an easy way to find the right deal on a wide range of insurance and financial products including home insurance, van insurance, bike insurance, life insurance, pet insurance, credit cards and loans. It also offers comparisons for a range of household utilities including electricity, gas, phone, broadband and digital TV.

^[1]Nielsen Brand Effect survey 2012

*Terms and conditions apply.

About comparethemarket.com

comparethemarket.com was launched in 2006 and has grown rapidly over the past six years to become one of the UK's leading price comparison websites.
comparethemarket.com provides customers with an easy way to make the right choice for them on a wide range of products including motor, home, life, travel and pet insurance as well as utilities and money products such as, credit cards and loans.
comparethemarket.com actively selects its brand partners, working with the best and most trusted organisations to ensure quality service to consumers.