More Than 11 Million Unique Products Now Available on Buy.com® as the Holiday Season Approaches

ALISO VIEJO, Calif., Oct. 25, 2011 /PRNewswire/ -- Just in time for the biggest shopping season of the year, Buy.com, The Internet Superstore™, today announced the availability of more than 11 million unique products in categories ranging from home and garden, wine, apparel, pets, books, electronics and more.  The growing Buy.com Marketplace features an array of specialty third-party retailers and unique product selections.

By surpassing the 11 million unique products milestone, Buy.com solidifies its place as one of the Web's leading e-commerce sites and will be a top destination of choice this holiday season.  A major growth area for the company has been the Buy.com Marketplace, which has grown exponentially in the past three years with the addition of leading retailers, such as Barnes and Noble, Circuit City, Tiger Direct, PETCO, Wine.com and CPO Outlets. Buy.com continues to add qualified new sellers and categories by securing Marketplace retailers with a strong commitment to customer service and excellence.

"Consumer interest in online shopping is increasing tremendously, and we are focused on aggressively expanding our site selections to meet demand for robust product offerings with the best deals on the Web," said Neel Grover, CEO and president of Buy.com. "We continue to offer the same great service and pricing, just on a larger scale.  We truly are a one-stop online destination for everything consumers are looking to buy this holiday season."

Buy.com's extensive product list spans more than 22 product categories, including games, apparel and shoes, books, bags and luggage, fragrance, home and outdoor, software, sporting goods, jewelry and watches, toys and baby goods, and more. Special seasonal stores are available throughout the year including Back-to-School, Halloween and Holiday. Buy.com will offer holiday promotions throughout the remainder of 2011 on virtually every product, plus a minimum of 1 percent cash back through the Super Points program on every order.

In addition to offering one of the widest selections of products on the web, Buy.com is a leader in customer service, offering free shipping on millions of products, an industry leading 45-day return policy and the company has an A+ rating from the Better Business Bureau. Buy.com also offers "The Lowest Prices on Earth" backed by a Low Price Guarantee on millions of new and cool products.

To begin shopping with more than 11 million unique products to choose from, visit: www.buy.com

About Buy.com

With more than 18 million customers, Buy.com is a leading retail marketplace, focused on providing its customers with a great shopping experience and a broad selection of retail goods at everyday low prices.  Buy.com offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, DVDs, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods.  Founded in June 1997, Buy.com is headquartered in Aliso Viejo, Calif., and owned by Rakuten, Japan's leading Internet Company.  Together, Rakuten and Buy.com represent one of the world's largest online retail marketplaces, offering consumers more than 70 million products from nearly 37,000 merchants around the globe.

Buy.com® and The Internet Superstore™ are trademarks of Buy.com Inc.  

SOURCE Buy.com