CARSON CITY, Nev., Nov. 29, 2012 /PRNewswire/ -- Nutrition bar company Forward Foods, LLC, the maker of the award-winning Detour® bar, today announced the addition of more than 200 youth soccer players to "Team Detour" through a partnership with KIDS in the GAME and in conjunction with the company's new "Detour for Good" program.
Team Detour is comprised of athletes from all skill levels – from kids playing soccer for the first time to professional football players to gold medal Olympians. Detour believes that healthy living is possible through changes in direction – or "detours" - that are sometimes small and other times large. Through its newly established "Detour for Good" program, the company supports charities and non-profit organizations that help children and adults choose and follow the path to overall wellness. The company's first Detour for Good partnership is with KIDS in the GAME.
KIDS in the GAME is a nonprofit organization that inspires kids to thrive in life through sports by providing the resources that get, and keep, kids involved in sports. Having partnered with KIDS in the GAME, Detour is helping young athletes across the United States get involved in youth soccer programs of American Youth Soccer Organization (AYSO).
"It is important for partners of KIDS in the GAME to be able to identify a need that is close to their organization. Detour expressed their interest in helping underprivileged youth gain access to soccer programs, and the kids at AYSO couldn't have been a better fit," says KIDS in the GAME Co-Founder Natalie Hummel. "The children who have benefited from Detour's contribution now have the ability to become more active, learn the benefits of being on a team, and, most importantly, have fun!"
"Detour's corporate commitment to 'do good' enables us to support the w ell-being for future generations and sets the stage for us to become a nutrition company concerned with all facets of healthy living," said Patrick Muldoon, chief executive officer of Forward Foods. "Our dedication to social causes allows us to build a legacy around our core values, and where better to start then enabling kids to play soccer who otherwise may not have that opportunity."
AYSO's vision is "to provide world class youth soccer programs that enrich children's lives". They execute this vision through six philosophies:
- Everyone Plays®
- Balanced Teams
- Open Registration
- Positive Coaching
- Good Sportsmanship
- Player Development
Through funding from Detour, more than 200 boys and girls will play soccer through early spring 2013 in Los Angeles County, CA; Elmore County, AL; Phoenix and Mesa areas, AZ; Orange County, CA; Chicago, IL: San Bruno/San Francisco, CA; Brighton, TN; and San Diego, CA.
Detour, KIDS in the GAME, and AYSO all believe that sports are an essential positive developmental tool for young people. As KIDS in the GAME says, "Sports provide an action-oriented and successful path to discipline, leadership, crime-prevention, lower drop-out rates and healthy lifestyles."
About Forward Foods, LLC
Forward Foods, LLC manufactures and markets high protein energy bars and shakes under the Detour brand. Since the introduction of the original bar in October 2002, Detour has grown into a $50MM retail brand platform and is the leading high protein brand in health and fitness stores. Detour strives to help all athletes – from professional to recreational – achieve their nutritional and personal best. The company is proud to support a variety of athletes, including partnerships with U.S. Olympians, professional football players, the American Youth Soccer Organization and others through the company's "Detour for Good" and "Team Detour" programs.
For more information on the complete line of great tasting, high protein Detour products, visit www.detourbar.com
About KIDS in the GAME
Youth sports participation is essential to human development and an invaluable experience to prepare young people for their lives ahead. KIDS in the GAME is a 501(c)(3) nonprofit organization focused on inspiring kids to thrive in life through sports. Our goal is to empower underserved youth to live up to their full potential through positive sports experiences that form active, healthy habits for a lifetime. Through our KIDS in the GAME program, we provide financial resources to help youth from low-income families, youth that are physically or developmentally challenged, and kids that are at-risk gain access to sports programs.
Learn more at www.kidsinthegame.org
The American Youth Soccer Organization is the largest single-entity youth soccer association in the U.S. with over 600,000 registered players and 225,000 volunteers. AYSO develops and delivers quality youth soccer programs in a fun, safe environment based on the 6 Philosophies of Everyone Plays, Balanced Teams, Open Registration, Positive Coaching, Good Sportsmanship and Player Development.
To learn more about AYSO contact (800)USA-AYSO or visit www.ayso.org
SOURCE Forward Foods, LLC