NEW YORK, July 14, 2015 /PRNewswire/ -- RevTrax® today announced the launch of Sampling Insights™, a digital engagement solution that turns anonymous samplers into known consumers. The new RevTrax Sampling Insights solution turns an in-store, offline transaction into a digital one, in order to maximize trial response and develop long-term customer relationships.
The new product launch comes at a time when a number of consumer packaged goods (CPG) manufacturers are shifting their marketing strategy to focus more on product sampling. In the past year, several global CPGs announced initiatives to increase product sampling campaigns and activities designed to drive product trial.
"There's no doubt sampling is a powerful marketing tool for driving consumer trial and increasing household penetration," said Jonathan Treiber, RevTrax CEO and co-founder. "Until now, it's been difficult to determine the true lifetime value of these anonymous interactions. Now, Sampling Insights allows marketers to transform events marketing into a digital Customer Relationship Management (CRM) experience that can be tracked, measured and optimized."
RevTrax's Sampling Insights connects consumer behavior to in-store sampling events by integrating a personalized coupon into the event, which features a unique barcode. As a result, marketers will be able to better understand consumers' long-term behaviors based on trial and conversion inside and outside the original retailer. Sampling Insights can be used to build CRM to optimize follow-up efforts and identify drivers that convert product trial into proven loyalty.
"The greatest value of Sampling Insights is that it allows brands to capture invaluable data and continue the conversation with consumers long after the in-store event," said Treiber. "Ultimately, access to this level of information results in more personalized and impactful marketing and promotion efforts, which are more likely to drive effective trial and conversion in the future."
For more information on RevTrax Sampling Insights, please visit http://www.revtrax.com/products.php#sampleinsights.
Marketers work with RevTrax to discover and measure digital promotion performance data – to prove and improve digital marketing's impact on in-store sales. Its scalable enterprise solutions provide promotion intelligence across all digital channels and devices. Founded in 2008, RevTrax is headquartered in New York City.