More Than Half of Americans Still Do Not Know the Obamacare Sign-Up Deadline

62% think the government will push the deadline to a later date

Jan 27, 2014, 08:00 ET from Bankrate, Inc.

NEW YORK, Jan. 27, 2014 /PRNewswire/ -- More than half of Americans (55%) still do not know the deadline to sign up for health insurance under the Affordable Care Act, according to a new (NYSE: RATE) report. In fact, about one in four Americans (24%) incorrectly think the deadline already passed on January 1, 2014. And 11% wrongly think they have until December 31, 2014 to sign up, a full nine months after the March 31, 2014 deadline.

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Many Americans are not taking the deadline to sign up for Obamacare seriously. Sixty-two percent of Americans - more than three in five - think the government will push the deadline back to a later date.

"While the Obama Administration has changed many of the other Affordable Care Act deadlines, Americans should not assume that the March 31st deadline will be moved," said insurance analyst Doug Whiteman.

Despite major undertakings to inform young adults about the Affordable Care Act and the upcoming deadline to sign up for health insurance, 18- to 29-year olds are the most confused about the cutoff date and the most likely to think the government will push back the deadline.

"Granted, many people who aren't paying close attention already have health insurance through work. But it's especially worrisome that young adults - who are the most likely to be uninsured - are the least informed about the deadline and the most likely to think it will be moved," said Whiteman. "Obamacare's success hinges on young, healthy Americans signing up, so if they continue to procrastinate past the deadline, it could cause insurance premiums to increase."

Also, people who miss the March 31st deadline will have to wait until next year's open enrollment period if they decide they want health insurance, unless they experience a qualifying event such as marriage in the interim.

Additional findings:

  • 33% of Americans feel more negative about Obamacare than they did one year ago and only 12% feel more positive about it. This is the largest spread since Bankrate started conducting these monthly surveys in August 2013.
  • Thirty-six percent of Americans say their health care spending is higher now than it was 12 months ago and only 7% say it is lower.
  • Americans with annual household incomes of $30,000 to $49,999 are the most likely to know the correct Obamacare sign-up deadline.

So far, about 80% of those who have signed up for coverage under the Affordable Care Act have received a subsidy from the federal government. has a free calculator that helps consumers determine their eligibility and compare costs:

These results comprise's Health Insurance Pulse, a monthly survey that tracks how Americans are feeling about health care and their personal finances. The survey was conducted by Princeton Survey Research Associates International (PSRAI) and can be seen in its entirety here:

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PSRAI obtained telephone interviews with a nationally representative sample of 1,006 adults living in the continental United States. Interviews were conducted by landline (503) and cell phone (503, including 290 without a landline phone) in English and Spanish by Princeton Data Source from January 16-19, 2014. Statistical results are weighted to correct known demographic discrepancies. The margin of sampling error for the complete set of weighted data is plus or minus 3.5 percentage points.

About Bankrate, Inc.

Bankrate is a leading publisher, aggregator, and distributor of personal finance content on the Internet. Bankrate provides consumers with proprietary, fully researched, comprehensive, independent and objective personal finance editorial content across multiple vertical categories including mortgages, deposits, insurance, credit cards, and other categories, such as retirement, automobile loans, and taxes. The Bankrate network includes, our flagship website, and other owned and operated personal finance websites, including,,,,, Nationwide Card Services,,, InsureMe,,,, and Bankrate aggregates rate information from over 4,800 institutions on more than 300 financial products. With coverage of nearly 600 local markets in all 50 U.S. states, Bankrate generates over 172,000 distinct rate tables capturing on average over three million pieces of information daily. Bankrate develops and provides web services to over 80 co-branded websites with online partners, including some of the most trusted and frequently visited personal finance sites on the Internet such as Yahoo!, AOL, CNBC, and Bloomberg. In addition, Bankrate licenses editorial content to over 500 newspapers on a daily basis including The Wall Street Journal, USA Today, The New York Times, The Los Angeles Times, and The Boston Globe.

For more information:

Caroline Farhat  Publicist  Bankrate, Inc.  (917) 368-8638

SOURCE Bankrate, Inc.