More Than Just Being Green--A Sustainability Perspective in the Asia-Pacific Green Buildings Market

LONDON, Sept. 30, 2014 /PRNewswire/ -- This document focus on the sustainability issues in the green buildings market in Asia-Pacific. Green buildings must be environmentally sustainable and remain green in their entire lifecycle. The key issue beyond the creation of a green building is the sustainability of the green status and functionality of the green aspects in that building. In order to sustain a green building, the entire lifecycle of the building begins with the integrated design approach. This study discusses seven sustainability perspectives that must be understood by market participants, namely competitive synergy and ratings, policies, economic and financials, awareness, workforce, convergence, and standards and best practices.

Executive Summary
-The building construction market in Asia-Pacific (APAC) was valued at $ billion in 2013 and it is expected to reach $ billion in 2018 at a compound annual growth rate (CAGR) of%.
-In the future, the APAC building construction market will focus on energy efficiency, and green buildings will fit into the aim of carbon footprint reduction in the buildings industry.
-Green buildings will become more mainstream in many APAC countries as one of the main tools in driving the economy of green growth. Sustainable green buildings will evolve around energy and water use optimization. Japan, South Korea, Australia, and Singapore will focus on retrofits while other countries will focus on new building constructions.
-The key issue beyond the creation of a green building is the sustainability of the green status and functionality of the green aspects in that building. In order to sustain a green building, the entire lifecycle of the building begins with the integrated design approach.
-Beyond conceptual approaches and evaluation criteria, green buildings should be made sustainable in their entire lifecycle. There are several perspectives that need to be adopted, understood, and addressed by all stakeholders in the green building market.
-There are seven sustainability perspectives that must be understood by market participants:

oCompetitive Synergy and Ratings
oPolicies
oEconomic and Financials
oAwareness
oWorkforce
oConvergence
oStandards and Best Practices

Executive Summary—Key Takeaways
1 Policy improvements in the future will be focused on five key areas to ensure quality growth of the green buildings market.
2 Despite the good return on investments, green buildings in general are more costly than conventional buildings.
3 Innovative financial tools may need to be emphasized to overcome financial barriers in the green buildings market.
4 Training and capacity building activities are important to increase awareness on green buildings and to ensure an understanding of sustainability principles that are specific to green buildings among stakeholders.
5 Competition is not limited to companies in the value chain. It also involves governments racing ahead with the most advanced policies, innovations, and support in the green buildings market. Some countries adopt more than one rating systems for green buildings.

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