Morega Systems Awarded Patent for Breakthrough Content Portability Technology that Supports TV Everywhere

Morega's solution supports the placeshifting of optimized premium content to all types of devices via either streaming or sideloading - and allows the viewing of that content to be tracked

TORONTO, July 19, 2011 /PRNewswire/ - Morega Systems, a developer of content portability solutions, revealed today that the company received patent approval for its breakthrough content portability technology. This unique content delivery solution gives satellite, cable and IPTV service providers, and equipment manufacturers a better way to extend premium, multimedia content beyond the television and the set-top box to support the Connected Home and TV Everywhere.

"We are thrilled to receive this patent, which further validates the uniqueness of our TV Everywhere solution. Our technology allows service providers and manufacturers to give consumers a choice in how they extend their content to view it on alternative devices such as tablets, mobile phones, and PCs," said Philip Poulidis, president and CEO of Morega Systems. "We have essentially put legs on the TV while preserving the interest of the entire TV Everywhere value chain, from content providers and advertisers to service providers and consumers."

"The desire of consumers to watch any content on any device at any time and in any location is undeniable," said Vince Vittore, principal analyst at Yankee Group. "For consumers under the age of 25, we believe the TV may end being a secondary screen in the very near future. Any technology that gives service providers the ability to address these needs while simultaneously easing concerns of content owners over issues such as security and measurement will be welcomed by the market."

Today, the predominant way to "placeshift" content - in other words, to deliver content to any device such as a mobile phone, tablet, or a PC - to support TV Everywhere is by streaming content across a broadband network connection. But Morega's technology takes TV Everywhere to a new level by allowing consumers to placeshift via two methods: adaptive bit rate streaming with quality-of-service or sideloading. With Morega's unique sideloading solution, authorized users can securely download content either directly from the cloud or from a set-top box onto alternative viewing devices.

This solves two key challenges posed by cloud-based mobile video delivery solutions: First, streaming or sideloading from cable, satellite or IPTV networks at the edge is much more bandwidth-efficient to the operators and requires fewer network resources for transcoded content management and storage. Second, it preserves the original broadcast ads while providing the ability to track and report mobile viewing metrics.  Also, with the sideloading option, users no longer need a broadband network connection to view the content.

In addition, Morega's sideloading technology uses a sophisticated back-office, standards-based and proprietary authentication, encryption and digital rights management (DRM) system to protect copyrighted material and to assure the delivery of high-quality video entertainment content.

"To date, the adoption of TV Everywhere has also been stifled by content providers' legitimate concerns about losing advertising revenue," continued Poulidis. "We've solved this problem by incorporating a unique back-office analytics system into our solutions that allows content providers and operators to track when specific content is viewed on any device, thus preserving advertising revenue for content providers."

The new patent specifically covers the transcoding, streaming and downloading of premium content from a video source to a mobile platform such as a smartphone or a laptop or tablet computer. It also covers Morega's unique approach to track, restrict and monetize premium content via digital rights management (DRM), which leverages both industry standards from the Digital Living Network Alliance (DLNA) and Digital Transmission Content Protection (DTCP), as well as proprietary methods to protect copyrighted material and assure high-quality video when customers securely download content from either a set-top box or directly from the cloud.

Morega is currently working with several high-profile partners, technology alliances and associations to support the evolution of the Connected Home and TV Everywhere.

About Morega Systems Inc.

Morega Systems (www.morega.com) is a provider of content portability solutions that give service providers and consumer electronics equipment manufacturers a better way to extend multimedia content beyond the television to any viewing device. Morega's unique approach to content delivery uses a sophisticated authentication, encryption and digital rights management system to protect copyrighted material and to allow users to view optimized, high-quality video either across a broadband network connection via adaptive bit rate streaming, or without a network connection via sideloading. Morega's unique analytics system also tracks when specific content is viewed on alternative devices, thus enabling TV Everywhere and the Connected Home while still preserving advertising revenue for content providers.

SOURCE Morega Systems Inc.