NEW YORK, April 19 /PRNewswire-FirstCall/ -- Morgans Hotel Group Co. (Nasdaq: MHGC) ("MHG") today announced the opening of its acclaimed SKYBAR, at Hard Rock Hotel and Casino. The Las Vegas outpost of the renowned nightlife brand joins legendary SKYBAR destinations SKYBAR at Mondrian in Los Angeles and SKYBAR at Shore Club in Miami Beach. The Hard Rock venture released the following announcement:
Hard Rock Hotel & Casino and Morgans Hotel Group elevate the Las Vegas pool scene with the opening of SKYBAR. As part of the $750 million property expansion, the sophisticated lounge offers guests a new level of social relaxation.
Perched above the HRH Beach Club, the day-to-night pool deck creates an exclusive, chic atmosphere that SKYBAR is known for - a lifestyle experience and icon. The perfect complement to the all-new Hard Rock Hotel & Casino, sun-seeking guests enjoy the upper deck by day, while partygoers can escape the club scene to lounge under the stars by night. The intimate daytime pool setting and sophisticated evening environment overlooks the glittering expanse of the Las Vegas Strip.
"The new SKYBAR is the ultimate blend of Morgans Hotel Group's history of refined socializing and the evolution of the new Hard Rock," said Phil Shalala, CMO of Hard Rock Hotel & Casino. "It is a continuation of the premier service and unparalleled atmosphere that we are known for."
SKYBAR features a distinctive acrylic-edged pool with three peek-a-boo cutouts in the floor that act as skylight windows to the lower HRH Beach Club. Guests can lounge on the plush bar seating, custom daybeds, couches and banquettes that pepper the teakwood plank floored area. The lower SKYBAR pool features 14 luxurious cabanas surrounding a circular infinity wading pool. The cabana menu showcases the HRH Beach Club Bar & Grill including HRH Cheeseburger Sliders, Crispy Shrimp, Chilled Fruit Skewers, a variety of platters for sharing and much more. SKYBAR features premium spirits, bottle service and signature cocktails such as the Manhattan LV, SKYBAR Margarita, Strip Cleanse and SKYBAR Smash. SKYBAR and HRH Beach Club nearly double the overall size of the hotel's pool area and offer guests a high-end and tranquil desert escape.
"SKYBAR has been a staple in the Los Angeles social scene for the past 14 years, entertaining celebrities from film, fashion, art, music, LA notables and hotel guests alike. We are looking forward to expanding our vision, brand and experience to yet another iconic property. The new HRH Tower is the perfect spot to further SKYBAR's legacy." Kendra Cole, SKYBAR in Los Angeles.
Achieving a little R&R will be easier than ever beginning April 19, which marks the first RELAX Monday at SKYBAR. Created as a means to pay tribute to the local industry crowd, RELAX is the hottest spot for the Vegas elite to congregate and unwind. Various guest deejays will be spinning a variety of remixes, jungle and house music.
During the day, SKYBAR will be open daily from noon – 8 p.m. Saturday, Sunday and Monday. Nighttime hours will be 8 p.m. – midnight on Friday, Saturday and Sunday. Admission is complimentary for HRH Hotel guests and $20 for the public. Upscale beach attire is strictly enforced.
Boasting some of the finest views in Los Angeles, SKYBAR at Mondrian is an open air, ivy-covered pavilion located above the pool and outdoor living room. It has been the spot for the hottest Los Angeles nightlife from the day it opened. SKYBAR at Shore Club, spans through the intense, electric, cobalt blue walls, fountains and pergolas, matching any mood and entertainment at any time within the deeply sensual background of the colorful tropical gardens.
About Morgans Hotel Group
Morgans Hotel Group Co. (NASDAQ: MHGC) is widely credited as the creator of the first "boutique" hotel and a continuing leader of the hotel industry's boutique sector. Morgans Hotel Group operates and owns, or has an ownership interest in, Morgans, Royalton and Hudson in New York, Delano and Shore Club in South Beach, Mondrian in Los Angeles and South Beach, Clift in San Francisco, Ames in Boston, and Sanderson and St Martins Lane in London. Morgans Hotel Group and an equity partner also own the Hard Rock Hotel & Casino in Las Vegas and related assets. Morgans Hotel Group also manages hotels in Isla Verde, Puerto Rico and Playa del Carmen, Mexico. Morgans Hotel Group has other property transactions in various stages of completion, including projects in SoHo, New York and Palm Springs, California. For more information please visit www.morganshotelgroup.com.
Forward-Looking and Cautionary Statements
This press release may contain certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to, among other things, the operating performance of our investments and financing needs. Forward-looking statements are generally identifiable by use of forward-looking terminology such as "may," "expect," "anticipate," "estimate" "believe," "project," or other similar words or expressions. These forward-looking statements reflect our current views about future events and are subject to risks, uncertainties, assumptions and changes in circumstances that may cause our actual results to differ materially from those expressed in any forward-looking statement. Important risks and factors that could cause our actual results to differ materially from those expressed in any forward-looking statements include, but are not limited to economic, business, competitive market and regulatory conditions such as: a sustained downturn in economic and market conditions, particularly levels of spending in the business, travel and leisure industries; continued tightness in the global credit markets; general volatility of the capital markets and our ability to access the capital markets; our ability to refinance our current outstanding debt and to repay outstanding debt as such debt matures; our ability to protect the value of our name, image and brands and our intellectual property; risks related to natural disasters, such as earthquakes and hurricanes; hostilities, including future terrorist attacks, or fear of hostilities that affect travel; and other risk factors discussed in MHG's Annual Report on Form 10-K for the fiscal year ended December 31, 2009, and other documents filed by MHG with the Securities and Exchange Commission from time to time. All forward-looking statements in this press release are made as of the date hereof, based upon information known to management as of the date hereof, and MHG assumes no obligations to update or revise any of its forward-looking statements even if experience or future changes show that indicated results or events will not be realized.
SOURCE Morgans Hotel Group Co.