Morgans Hotel Group Encourages Guests to Create Their Own, More Personal Experience With 'My Account'

NEW YORK, July 1 /PRNewswire-FirstCall/ -- Morgans Hotel Group Co. (Nasdaq: MHGC) ("MHG") the original boutique hotel company, announced today the relaunch of a portion of its website to further empower guests in customizing their booking and taking advantage of every possible opportunity to enhance their stay. "My Account" now provides a new platform for guests to create a personalized, original experience at any of  Morgans Hotel Group's properties.  Guests will create a profile under "My Account" by answering an array of simple questions on things ranging from room-type preference to twitter handles and frequent flyer information. Once the information is submitted, the rest is in the hands of the renowned hospitality innovators.

As a leader in the boutique hotel sector for over 25 years, Morgans Hotel Group has always been driven by the importance of creating an experience of value, and making a connection with every one of their guests. Whether it is leaving a surprise bottle of their favorite cabernet in their room or their hometown morning paper at their door, Morgans' employees are passionate about thoughtfully thrilling their guests with "little things". The new and improved version of "My Account" aims to supplement the service and experience guests have while visiting the properties with a kind of at-home concierge and in doing so, also help employees find new ways to inspire travelers.

The process of creating an account is nearly effortless. Users can login to access all booking information on existing and past reservations, cancel or change existing reservations and view any special offers that may apply to them based on their profile and interests. "My Account" registrants will receive special offers via email or direct mail that will include exclusive promotions, invitations to events, partner promotions, and valuable announcements about the happenings on and around the properties. Additional perks and possibilities apply to Morgans Hotel Group Global Card holders.

Register for an account and book online (at www.morganshotelgroup.com) between July 1, 2010 and August 30, 2010 and receive complimentary in-room Internet access throughout your stay. As always, when booking directly through Morgans Hotel Group's website, there is no transaction or activation fee, no change fee, no prepayment, and flexible cancellation policies. And now, with a "My Account" profile, booking is faster, easier, and more convenient than has ever been possible before. To explore the newly revamped site for yourself, visit www.morganshotelgroup.com and follow the "My Account" link to register.

About Morgans Hotel Group

Morgans Hotel Group Co. (Nasdaq: MHGC) is widely credited as the creator of the first "boutique" hotel and a continuing leader of the hotel industry's boutique sector.  Morgans Hotel Group operates and owns, or has an ownership interest in, Morgans, Royalton and Hudson in New York, Delano and Shore Club in South Beach, Mondrian in Los Angeles and South Beach, Clift in San Francisco, Ames in Boston, and Sanderson and St Martins Lane in London. Morgans Hotel Group and an equity partner also own the Hard Rock Hotel & Casino in Las Vegas and related assets. Morgans Hotel Group also manages hotels in Isla Verde, Puerto Rico and Playa del Carmen, Mexico.  Morgans Hotel Group has other property transactions in various stages of completion, including projects in SoHo, New York and Palm Springs, California. For more information please visit www.morganshotelgroup.com.

SOURCE Morgans Hotel Group Co.