Morningstar Acquisition of Annuity Intelligence Report From Advanced Sales and Marketing Corporation Leads to Spin Off of Wholesaler Productivity Business Into MAXPlan Solutions, Inc.

MAXPlan Wholesaler Productivity Business to Operate Under New Name, but With the Same Leadership Team and Same Efficient Product.

Oct 29, 2010, 08:00 ET from Advanced Sales and Marketing Corporation

CHICAGO, Oct. 29 /PRNewswire/ -- Advanced Sales and Marketing Corporation (ASMC) of Oakbrook Terrace, Illinois is announcing the reinvention of its wholesaler productivity business.  Following the acquisition by Morningstar of the Annuity Intelligence Report service, ASMC is now spinning off its wholesaler productivity business into a new company called MAXPlan Solutions, Inc.  

The re-branded business will continue to be led by Karen Larson, President of ASMC, along with CEO Perry Moore.

The new firm offers the MAXPlan Strategic Business Planning and Territory Management System, a tool that's designed to help mutual fund companies and insurance carriers maximize their productivity.  The MAXPlan system's uniqueness comes from the online tool that gives the ability to run simulations based on actual data that gives sales managers an edge in making strategic business decisions.

MAXPlan was developed by Advanced Sales and Marketing Corporation after CEO Perry Moore identified a gap in wholesale distribution.  Moore noticed an overemphasis on developing the skills of individual wholesalers, to the exclusion of the business planning process itself.  Research in management behavior supports this theory.

"Research tells us that about 85% of success lies in improving the systems through which work is done, not in improving the individuals.  MAXPlan is a tool that makes the sales planning process more effective.  This helps the entire wholesaling operation, in addition to each wholesaler, become more productive," said Moore.

The MAXPlan system has two modules.  The first module is for national sales managers. The tool offers the ability to optimize coverage, run scenarios, justify decisions, validate plans, and coach better results from wholesalers, ultimately leading to increased sales.  

The second module helps individual wholesalers become more productive.  It allows a sales professional to create an actionable business plan that improves their success in their territory.  Both modules are available online and use a firm's actual sales data, producers, prospects, and territories.  The result is improved productivity and increased sales.  

"We are excited to be able renew our focus on this business.  After building one industry-changing service—the Annuity Intelligence Report—and selling it to Morningstar, Perry and I will focus on another area we've identified as ripe for a solution," said Larson.  

One of the primary goals of MAXPlan is to support sales managers as they validate their strategies and give direction to the sales force.  Ivy Funds, one of the clients who uses MAXPlan, has witnessed this product's power over the past year.

"The MAXPlan strategic sales system was instrumental in positioning our wholesalers in their 2010 activities," said Brad Ross, National Sales Manager of Ivy Funds.

For more information on MAXPlan, please see www.maxplansolutions.com.

About MAXPlan Solutions, Inc.

MAXPlan Solutions, Inc. offers the MAXPlan Strategic Business Planning and Territory Management System, a tool designed to help mutual fund companies and insurance carriers maximize their productivity.  The system has two modules.  For national sales managers, the tool offers the ability to optimize coverage, run scenarios, justify decisions, validate plans, and coach better results from wholesalers, ultimately leading to increased sales.  The wholesaler productivity module allows a sales professional to create an actionable business plan that improves their success in their territory, and that becomes a coaching tool as well.  Both modules are available online and use a firm's actual sales data, producers, prospects, and territories.  The result is improved productivity and increased sales.   Contact MAXPlan Solutions, Inc. at 630-323-2062 or toll-free 855-MAX-PLAN or visit www.maxplansolutions.com.        

SOURCE Advanced Sales and Marketing Corporation



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