Morpace Reports: More Consumers Plan to Shop on Cyber Monday than Black Friday This Holiday Season

FARMINGTON HILLS, Mich., Oct. 28, 2015  /PRNewswire/ -- More consumers plan to shop on Cyber Monday than on Black Friday, according to a recent Morpace Omnibus report.

Holiday intentions for U.S. consumers were revealed when the Omnibus data showed that out of 1,001 individuals surveyed, more than 57 percent plan to shop on Cyber Monday this year, compared to only 35 percent planning to shop on Black Friday.  And of those planning to shop on Black Friday, only 23 percent will be strictly going to retail locations while another 55 percent will be shopping both in-store and online.

"There could be many reasons for this, but the prevalence of retailers offering promotions throughout the weekend, particularly online, and the fact that the draw of "limited quantity door-busters" has lost its appeal to the masses are significant contributors," explained Kirk Baetens, Vice President and leader of the Morpace Retail & Consumer Goods practice.

The Morpace study also found that:

• 75 percent of holiday shoppers plan to shop online and 87 percent of these individuals plan to shop on Amazon.
• When shopping online, 19 percent of consumers plan to use a tablet and 22 percent plan to use a smartphone.
• When it comes to holiday shopping, consumers aren't always planning ahead. About 46 percent of shoppers plan to shop between one to four weeks before the holiday, compared to 40 percent who plan to begin their shopping two to three months before.
• 54 percent of males surveyed plan to begin shopping one to four weeks before the holiday, while only 38 percent of women plan to do the same.

"Consumers are looking more for convenient ways to shop, and mobile or tablet use will continue to increase," Baetens said. "Yet there is still that group of consumers who plan to brave the stores on Black Friday, and those who are always going to be procrastinators. The key is identifying how to reach different consumer segments in an effective way and understanding channel demand during this busy season."

The Morpace Omnibus is an online, nationwide survey of at least 1,000 people that collects data and highlights consumer preferences and trends for the business community.

To learn more, view Morpace's Omnibus Report on 2015 Consumer Holiday Shopping Trends at http://morpace.com/library/reports.

About Morpace Inc.
Morpace, a full-service market research and consulting organization, helps its clients solve their most pressing marketing challenges. Morpace is headquartered in Detroit with offices in Los Angeles, London, and Shanghai. Visit www.morpace.com for more information.

SOURCE Morpace Inc.

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