Mortgage Companies Meeting CFPB Consumer-Education Mandate with Content

Answering questions with video engages consumers with brands.

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Nov 09, 2016, 08:35 ET

BELLINGHAM, Wash., Nov. 9, 2016 /PRNewswire/ -- In response to client demand for Facebook-ready video assets, Fast Forward Stories today released a download-ready library of 26 mortgage explainer videos on TRID, at ffwd.video/trid. Mortgage companies, banks and credit unions can brand and download the full library in under a minute, gaining long-term assets for marketing and consumer education.

Photo - http://photos.prnewswire.com/prnh/20161108/437184

Photo - http://photos.prnewswire.com/prnh/20161108/437183

"A senior mortgage-industry insider told us 'The Consumer Finance Protection Bureau is very focused on consumer education. We think video content is a great solution," noted Matthew Dunn, CEO of Fast Forward. "Of course, there are many forms of content, but we concur; there's overwhelming evidence that consumers prefer video."

The TRID video library explains key consumer milestones in home financing and closing with short, visual stories. Sample documents from the CFPB are frequently utilized as visual assets, bringing the agency's extensive documentation to life in short, bite-size pieces of content.

"Customers prefer video 4 to 1 over text," notes Dunn. "Better still, they are nearly 8 times as likely to retain information from the combination of visuals and language used in these videos. We agree with the CFPB – an educated consumer is a better customer."

Included captions ensure that Spanish speakers and hearing-impaired consumers can also benefit from the video series, and helps financial institutions, title companies and others prepare for upcoming ADA deadlines. The DOJ is scheduled to roll out official ADA compliance guidelines for online resources in 2018, including textual access to video for the visually impaired.

All 26 of the videos in the TRID series are available in both hosted and non-hosted (download) versions, with integration to a wide range of marketing platforms including HubSpot and Salesforce. In addition to the TRID series and the recently-released Reverse Mortgage library, Fast Forward offers hundreds of other explainer videos for mortgage businesses, with an enterprise option for larger organizations.

TRID library branding & download is available at http://ffwd.video/trid

Contact:
Matthew Dunn
Fast Forward Stories
(888) 618-9088
11 Star View
Bellingham, WA 98229
[email protected]

SOURCE Fast Forward Stories