Mother Dirt Brings Updates To Its Preservative Free Biome-Friendly Shampoo

Mother Dirt Shampoo, which has been preservative-free since its inception, now has an extended expiration date of six months - a 3X improvement over the previous iteration. The extension in shelf life also enabled a transition to new packaging for the shampoo, moving away from an airless packaging system to a squeezable bottle that uses 49% less plastic. It is part of the brand's continued effort to conserve energy and reduce the footprint of users' personal care routines. The Biome-Friendly Shampoo is a color-safe formula with only 6 plant-based ingredients that enables users to extend the time between shampoos.

"Beyond any singular update, we're most excited to be pioneering a new way to develop products with the skin's microbiome at the forefront," said Jasmina Aganovic, President of Mother Dirt. "Our patent-pending development process ensures that each ingredient and formula are tested against the most sensitive beneficial members of this microbial ecosystem, something no one else in the industry is currently doing."

Mother Dirt is a pioneer in creating "Biome-Friendly" personal care products that boost the skin microbiome by supporting beneficial bacteria found in nature (ammonia oxidizing bacteria, or AOBs). AOBs once existed on human skin before being stripped away by modern chemistry and contemporary lifestyles. As part of Biome-Friendly formulation, products must avoid ingredients that could inhibit or kill microorganisms, such as preservatives or surfactants.

The nature of preservative-free formulation requires all Mother Dirt products to come with an expiration date that ensures stability and freshness. These expiration periods span months, not years, an important distinction relative to an entire industry that formulates with preservatives that are inherently anti-microbial in purpose and activity. All Biome-Friendly products come with a unique label that verifies it has been tested and shares important information about the expiration date, including the lot number for the product.

All Mother Dirt products are available for purchase at motherdirt.com. Mother Dirt Shampoo and Mother Dirt Cleanser are each available for $15, the Moisturizer for $34, while the brand's signature AO+ Mist can be purchased for $49.     

About Mother Dirt
Mother Dirt is the consumer-facing division of AOBiome, a biotech company focusing on transforming human health through products that restore Ammonia-Oxidizing Bacteria (AOB) which current hygiene practices have stripped from the modern microbiome. The cosmetic product line features the AO+Mist, a first-of-its-kind product containing live Ammonia-Oxidizing Bacteria (AOB), and three first-ever biome-friendly products: a cleanser for the face/body, a shampoo, and a moisturizer, all formulated and tested for their impact on the skin microbiome. Together, the line was created to help restore and maintain the delicate balance of the skin biome. Learn more at Mother Dirt.

Contact: Camille Laurente, [email protected]

SOURCE Mother Dirt

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