Mother Dirt Rethinks Clean With First-Ever Line Of Biome-Friendly Products For The Skin

Product Line Based on Restoring Keystone Bacteria Lost Due to Modern Hygiene and Lifestyle

Jul 07, 2015, 09:00 ET from AOBiome

CAMBRIDGE, Mass., July 7, 2015 /PRNewswire/ -- AOBiome, the leading skin microbiome company, announces the launch of "Mother Dirt," a biome-friendly line of products for the skin that challenges us to rethink what it means to be clean and healthy. The line features the AO+ Mist, a first-of-its-kind product containing live Ammonia-Oxidizing Bacteria (AOB), and two first-ever biome-friendly products: a cleanser for the face and body, and a shampoo, both designed to effectively cleanse without harming the beneficial bacteria of the skin. Together, the line was created to help restore and maintain the delicate balance of the skin biome.

Much like our gut, the skin biome relies on good bacteria to help the skin stay healthy. Today, the delicate balance of our skin biome is under attack. Our constant use of soaps, antibacterials, lack of interaction with nature and our modern lifestyles in general have made it difficult for us to maintain the beneficial bacteria that once existed naturally on our skin and played an important role in its health. This disruption to our skin's ecosystem leaves it more susceptible to many challenges including sensitivity, dryness and other skin related problems.

To reverse this, we need to embrace the skin for the living ecosystem it is and help it reconnect with the balanced state it once had. This requires a two-step process: first, restoring the beneficial bacteria and second, using products that are compatible with the skin biome.

The centerpiece of the Mother Dirt line, the AO+ Mist, is a one-of-a-kind product that contains live AOB, a microorganism found in soil and critically important in nature. Similar to a probiotic, these patented beneficial bacteria work to enrich the skin's natural environment. Specifically, AOB consume the irritating components of our sweat (ammonia and urea) and transform them into benefits for the skin. This continuous cycle helps restore balance to the skin in a gentle and natural way, while also fighting odor-causing bacteria. The mist is simply sprayed on skin, especially on sweat-prone areas, instantly applying the AOB enabling the bacteria to do its work and reestablish itself in the skin biome.

"AOB were once a crucial part of the skin's ecosystem, but they've been lost due to modern chemistry in today's products and our lifestyles," said Jasmina Aganovic, General Manager of Consumer Products, AOBiome. "With Mother Dirt, we're creating products that enhance and protect the skin biome. Last year we launched the AO+ Mist to a limited group and the response was overwhelmingly positive," said Aganovic. "Users reported being able to reduce dependence on deodorants, moisturizers and other personal care products. They also found their skin was calmer, more hydrated, less oily, and generally more balanced. Our users were also curious about products that were compatible with the AO+ Mist, helping us identify a need for biome-friendly products. We found that we couldn't make recommendations from existing products on the market, as they failed our testing, so we began to develop our own set of biome-friendly products, starting with the shampoo and cleanser."

Mother Dirt Shampoo and Mother Dirt Cleanser have been formulated, tested and screened for compatibility with the skin biome. Each works together with the AO+ Mist and enables users to cleanse daily without harming the delicate AOB applied by the mist. The shampoo and cleanser are the only cleansing products on the market that are formulated and tested in this way. Each Mother Dirt bottle is printed with an expiration date because they do not contain preservatives, which have been shown to have an adverse affect on AOB and likely other beneficial microorganisms within the skin biome.

"At birth, our mothers passed on their genes, bacteria, and their immune system, things we need for health and we have for too long stripped our skin of this critical diversity though modern chemistry and products," said James Heywood, Chairman of AOBiome.  "It is with great pride that we release Mother Dirt, the first product line ever developed not to remove, but to enable a healthy biome on your skin."

All Mother Dirt products are now available for purchase at motherdirt.com. Mother Dirt AO+ Mist is available in a 3.4 fl. oz. (100 mL) bottle and costs $49. Mother Dirt Shampoo (100 mL) can be purchased for $15 and Mother Dirt Cleanser (100 mL) for $15. All three can be purchased for $69.

About AOBiome
AOBiome is a biotechnology company researching the role of Ammonia Oxidizing Bacteria (AOB) on skin health. Founded in 2013, the company and its research first came to the public spotlight with the widely circulated The New York Times piece written by Julia Scott, "My No Soap, No Shampoo, Bacteria-Rich Hygiene Experiment" and subsequent coverage on "Good Morning America." AOBiome is based in Cambridge, Massachusetts.  More information about the company, its products and research can be found at aobiome.com.



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