Mother Dirt, the First Developers of Live Probiotic Skincare, Announces Earth Day Initiative to Clean 100 miles of the Ocean

Initiative Will Also Dramatically Reduce the Company's use of Packaging and Decrease its overall Environmental Impact

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Apr 12, 2016, 02:00 ET

CAMBRIDGE, Mass., April 12, 2016 /PRNewswire/ -- Mother Dirt, the first company to create live probiotic skincare products that nurture the good bacteria of the skin, is announcing an Earth Day initiative. In honor of Earth Day, Mother Dirt is pledging to help Conservation International (CI) protect over 100 miles of ocean. Mother Dirt will contribute a portion of their proceeds from April 12-26, 2016 to Conservation International's "Save a Mile" campaign.

Celebrate Earth Day with Mother Dirt and save 100+miles of ocean April 12-26

Mother Dirt is grounded in the concept of less is more; products are formulated so that users can reduce their reliance on skincare products and cut down on their water usage. Current skincare regimens have a significant impact on the water in our world. The production, use, and disposal of skincare products all have an environmental impact. From April 12-26, 2016, Mother Dirt will bring into focus these impacts, and engage users and followers in a culture of environmental education. Mother Dirt will also launch an eco-friendly option for all online orders, with minimized packaging and decreased waste by-products. The campaign as a whole will create awareness of our society's water usage and environmental impact as it relates to the skincare and personal care industry.

The initiative will continue in Santa Barbara where Mother Dirt will attend the Santa Barbara Earth Day Festival, home to the first Earth Day celebrations in 1970. This year's 30,000 attendee event has a theme of "one world, one climate" and will reflect upon global climate change and how to create a sustainable planet. At the Santa Barbara Earth Day Festival, Mother Dirt aims to return to its roots and shine a spotlight on the message that less is more.

Mother Dirt and its products have been featured in a variety of publications, such as Elle Magazine, the Boston Globe, Bloomberg Businessweek, and Marie Claire. Recently, at Expo West, Mother Dirt was honored to receive the NEXTY Award for Best New Beauty Product.

Mother Dirt's patented AO+ Mist contains Ammonia Oxidizing Bacteria. These bacteria are found everywhere in nature, and evolved with human skin over thousands of years. They thrive in clean water, like oceans and rivers, as well as on animals. Ammonia Oxidizing Bacteria are no longer found on human skin, because modern lifestyles and chemistry has eliminated them from our microbiomes. The Ammonia Oxidizing Bacteria in the AO+ Mist consume the irritating components in sweat and keep skin looking clean and clear.

Mother Dirt's AO+ Mist is followed up with supporting products that have been formulated, screened, and tested for their friendliness to the skin's microbiome. The Mother Dirt Shampoo and Cleanser have been developed for compatibility with the skin biome, and with the Ammonia Oxidizing Bacteria in the Mist. These preservative-free, gentle products are the only cleansing products on the market that are formulated and tested in this way.

Pricing:

All Mother Dirt products are available for purchase at motherdirt.com. Mother Dirt AO+ Mist is available in a 3.4 fl. oz. (100 mL) bottle and costs $49. Mother Dirt Shampoo (100 mL) can be purchased for $15 and Mother Dirt Cleanser (100 mL) for $15. All three can be purchased for $69.

About Mother Dirt:

Mother Dirt is the consumer product division of AOBiome, a biotechnology company researching the role of Ammonia Oxidizing Bacteria (AOB) on skin health. Founded in 2013, AOBiome (http://AOBiome.com) and its research first came to the public spotlight with the widely circulated The New York Times piece written by Julia Scott, "My No Soap, No Shampoo, Bacteria- Rich Hygiene Experiment" and subsequent coverage on "Good Morning America.". AOBiome is focused on therapeutic treatments for inflammatory skin conditions including: Acne, Eczema, Rosacea, and Keratosis Pilaris.

Mother Dirt's mission is to lead the health and wellness industry to a biome-friendly state by building awareness and helping more companies formulate with a healthy biome in mind. The Mother Dirt offices are based in Cambridge, Massachusetts. More information about the company and its products can be found at http://MotherDirt.com and follow us on Facebook, Twitter and Instagram.

About Conservation International

Conservation International (CI) uses an innovative blend of science, policy and partnerships to protect the nature people rely on for food, fresh water, and livelihoods. Founded in 1987, CI works in more than 30 countries on six continents to ensure a healthy, prosperous planet that supports us all. Learn more about CI and follow our work on Facebook, Twitter and Instagram.

Contact:

Robin Magnuson [email protected]
Licole Paroly [email protected]

Photo - http://photos.prnewswire.com/prnh/20160411/353612

SOURCE Mother Dirt