WATERLOO, Ontario, April 11, 2012 /PRNewswire/ -- When it comes to gift-giving events, none is more significant than Mother's Day - gifting is now approaching $500 billion in value, and Mother's Day is one of the largest and most significant gifting events of the year. But new research by online gift registry Giftopia shows that mom's gift preferences are shifting with the times.
New consumer research by Giftopia now reveals more than half of moms would prefer to receive a $25 gift card than an actual gift valued at $45, underscoring a growing trend that shows consumers' growing preference for choosing their own gift.
Industry data points that mom is onto something. In 2011 alone, approximately 10 percent of all merchandise purchased as gifts is brought back to the store, translating to $46 billion of items returned to retail stores due to gift disappointment.
Giftopia makes this process easier for moms, their spouses and offspring by matching preferences to purchases. Moms simply register their "wish list" on the Giftopia website, or scan gift idea items while in a store using a smartphone, and notify their family of their gift requests. Family members can then easily purchase their Mother's Day gifts directly from the 100,000 items available for purchase through the Giftopia Shop (available in Canada, USA and the UK). Giftopia's gift selection is not limited to retail store items. Mom can put her favorite wine on her list by simply scanning the label while dining out, or add an item from an local neighborhood antique store. By snapping a quick photo or scanning a barcode, she can instantly let friends and family know the gifts she likes and prefers.
"Moms deserve to be honored and their families can now eliminate the stress of gift-giving by giving the perfect gift every time," says Randy Bird, CEO of Giftopia.
Giftopia is a free online gift registry and social networking site that removes potential disappointment and anxiety from gift-giving and -receiving. Giftopia takes the guesswork out of the gift exchange by enabling users to create personal profiles and share wanted gifts easily with friends and family using computer and smartphone devices.
For more information, please contact:
295 Hagey Blvd
Canada N2V 1X9
SOURCE Giftopia Inc.