LONDON, March 8, 2012 /PRNewswire/ --
Motilo is proud to announce that the motilo.com site has been shortlisted by the Guardian Awards for Digital Innovation under the category of "Most Innovative Website". The Guardian rewards the best technology start-ups, innovative app designers and inspirational tech gurus of the past year. Motilo has been highly commended for its unique fusion of shopping and social. Users can buy products, create fashion looks and shop together in real time with their friends through live video and chat.
Winners of the Guardian Awards for Digital Innovation will be announced at an awards ceremony on 22nd of March 2012.
Motilo is an online fashion store that re-creates the fun of shopping together in real life in an online space. Users can shop together with their friends in real time, create fashion looks and buy products from a broad range of brands, labels and designers. Motilo offers an interactive, innovative and inspirational fashion-focused social network fused with a unique ecommerce platform.
The Motilo shop contains the best edit sourced from the top online retailers. The site is updated daily with exciting content presented through the eyes of the Motilo girls, Motilo's magazine and from users who drive this innovative community by creating and sharing their fully shoppable looks. Sofia Barattieri, CEO of Motilo.com, says: "Motilo is the natural evolution of online shopping. We all use Facebook. We all shop online. Now Motilo brings the best of shopping and social networking together in one place."
The concept for the site emerged when Barattieri and her friend Maysoune Ghobash, used to shopping together, found themselves living in different parts of the globe. They quickly spotted this niche and realized there was a gap in the online shopping market for a site that combined social networking with shopping.
"We are delighted that Motilo has been recognised by the Guardian awards for its truly unique concept of shopping together online, in real time. The Motilo team is revolutionising the way people are shopping by reintroducing the social element that makes shopping online so much fun," says Sofia Barattieri.