MotorDNA Unveils Cutting-Edge Insurance Marketplace: Revolutionizing Auto Dealerships and Auto Insurance Industry

ALPHARETTA, Ga., Aug. 29, 2023 /PRNewswire/ -- MotorDNA, a trailblazing leader in providing analytics-ready vehicle build data, proudly introduces its groundbreaking product, the MotorDNA Insurance Marketplace.  With a visionary approach, this digital Marketplace connects auto dealerships, digital car-selling platforms, and insurance carriers, creating an ecosystem that transforms how insurance is quoted, purchased, and experienced during the vehicle buying process.

The MotorDNA Insurance Marketplace is a game-changing solution designed to enhance auto dealerships' profitability and consumer satisfaction while offering insurance carriers a direct channel to engage potential customers.  This revolutionary product bridges the gap between the automotive and insurance industries, presenting unprecedented benefits for all stakeholders.

Integrating seamlessly into the auto dealerships' F&I workflow and tech stack, the MotorDNA Insurance Marketplace ensures a streamlined and efficient experience for dealers and consumers.  With zero distractions during the vehicle buying process, consumers can now receive direct insurance quotes from carriers as they explore their vehicle purchase options.  The Marketplace eliminates the need for intermediaries and simplifies the process, empowering consumers to make informed decisions about insurance coverage that complements the safety features of their chosen vehicle.

Co-Founder & CRO Tom War emphasized, "Our mission with the MotorDNA Insurance Marketplace is to empower auto dealerships and insurance carriers.  Auto dealerships have a unique opportunity to increase their revenue by 3-7% on every vehicle sold.  By offering consumers a direct line to insurance quotes tailored to their chosen vehicles, dealerships can enhance consumer loyalty, lower the total cost of vehicle ownership, and take a confident stride into the future of connected car data revenue."

One of the most impactful aspects of the MotorDNA Insurance Marketplace is its potential to reduce customer acquisition costs for insurance carriers significantly.  The Marketplace connects carriers directly with consumers at the prime moment—when purchasing a vehicle and considering insurance options.  This approach is a step towards the evolution of embedded auto insurance, fostering an organic and direct connection between carriers and customers. 

Co-Founder & CPO Vik Dhawan highlighted, "The MotorDNA Insurance Marketplace represents a pivotal shift in how auto insurance is presented and experienced.  It's a mutual win for both dealerships and insurance carriers.  Dealerships can generate additional revenue while becoming central to their customers' comprehensive vehicle experience.  Carriers can engage consumers at a critical decision-making juncture, ushering in a more cost-effective and direct customer acquisition method."

With its innovative and transformative approach, the MotorDNA Insurance Marketplace is not just a product—it's an industry revolution.  Auto dealerships are invited to seize this opportunity for increased revenue and customer loyalty, while insurance carriers can embrace a future-oriented, direct-to-consumer strategy.

For more information about the MotorDNA Insurance Marketplace and partnership opportunities, please visit www.motordna.io or contact Tom War.

About MotorDNA:
MotorDNA is a pioneering analytics-ready vehicle build data provider, empowering auto dealerships, insurance carriers, auto research platforms, and other industry stakeholders to access comprehensive and granular vehicle information.  By delivering actionable insights, MotorDNA drives industry-wide innovation, streamlines processes, and enhances the overall consumer experience.

Press Contact:
Tom War
Co-Founder & CRO, MotorDNA
Email: [email protected]

SOURCE MotorDNA