Motorola Announces Application Store and Ecosystem Partners for China

BEIJING and LIBERTYVILLE, Ill., Jan. 21 /PRNewswire-FirstCall/ -- Motorola, Inc. (NYSE: MOT) today in China introduced SHOP4APPS (or Zhi-Jian-Yuan, which means "Place for Apps Wisdom" in Chinese), Motorola's store for Android applications, which makes it easy to discover, purchase, and download applications designed to customize Android-based Motorola phones in China.  SHOP4APPS will be available on new Motorola smartphones in China starting in time for Chinese New Year. Motorola additionally announced a new feature on their Android handsets enabling users to customize their Android devices by selecting their own search provider.  Users will be able to select their search experience from a number of providers including Baidu (Nasdaq: BIDU) and others, with whom Motorola has signed strategic agreements.

With SHOP4APPS and the ability for users to select their apps and search services, Motorola is providing China consumers with the ability to personalize their mobile device experiences. The store will support the open Android ecosystem and will be offered to other manufacturers or partners in China for license.  SHOP4APPS additionally gives developers a seamless path to promote their applications in the market through MOTODEV, Motorola's global developer program, and through other Android development ecosystems.  Developers can begin immediately to submit their Android applications for ingestion into the SHOP4APPS store in China at http://developer.motorola.com.

"Our ability to offer SHOP4APPS and choice in search is a testament to the openness of the Android platform.  SHOP4APPS will provide developers the opportunity to market and promote their applications on Android handsets within the Chinese market," said Christy Wyatt, corporate vice president of software and services, Motorola Mobile Devices. "In addition to our close collaboration with the Android community, we are working closely with our carrier partners in China, and with ecosystem partners like Baidu to provide consumers with a full suite of services.  These services will include search, email and maps for our newest China smartphones."

"With handsets like the new XT800 Zhishang from Motorola, we're able to deliver great Android-powered mobile experiences to the people of China," said China Telecom. "By providing them a choice in their applications and services, Motorola is letting consumers in China customize the way they experience the power of the mobile Internet."

"The ability to add applications and services is essential for people in China because increasingly we live our lives and express ourselves through our mobile phones," said China Unicom. "We want phones to reflect our lifestyle and our choices, and the ability to pick our own search sites, our own chat services, our own games, and to craft our own mobile experience is helping China Unicom deliver on the promise of 3G."

SHOP4APPS is an extremely flexible applications delivery platform. Some of the key features within SHOP4APPS include:

• Discover apps tailored for you. SHOP4APPS can be easily tailored to present the user with applications that will be most meaningful for them based on their existing preferences, region and carrier.
• Download or Purchase Once.  Keep It Forever. Purchased apps get stored in your personal storage area called "My Locker," making switching handsets or restoring applications seamless and easy.  
• Promote your Innovation. For developers, SHOP4APPS is an easy and effective way to showcase, sell and distribute their applications for Android-based devices in China. SHOP4APPS offers developers an innovative set of resources, starting with tools for testing their applications, as well as marketing and promotional tools for marketing their applications to the end-user.  

SHOP4APPS and search capabilities through Baidu and others will be available in China, starting in time for Chinese New Year, through either pre-load on a device or through over-the-air updates for devices already in market.

About Motorola

Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit www.motorola.com.

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. Android, Android Market, and Google are trademarks of Google, Inc. All other trademark and product or service names are the property of their respective owners.  © Motorola, Inc. 2009.  All rights reserved.

SOURCE Motorola, Inc.