Appoints Media Veteran Gustavo A. Roche Vice President of Business Development for Latin American Operations

May 29, 2015, 13:30 ET from

MIAMI, May 29, 2015 /PRNewswire/ --, the premier source for online multimedia motorsports coverage, today announced the appointment of Gustavo A. Roche to the newly created position of vice president of business development for – LATIN AMERICA.

In his new position, Mr. Roche will oversee the brand's business operations in Latin America (LATAM), for its dedicated Spanish-language website which features up-to-the-minute news, digital images, and video library from more than 100 racing series. This includes oversight and management of sales and marketing throughout the region.

"Gustavo is a seasoned media executive who brings with him a wealth of experience across Latin America," said Eric Gilbert, vice president of operations, "His industry relationships and business savvy will help support the growth of and supports our aggressive business strategy of diversification and global expansion into 14 countries in 10 native languages in 2015."

Mr. Roche, 40, joins having served in diverse roles within the U.S. with such iconic media brands as TERRA Networks, ESPN and TELEVISA.

"I am pleased to join such an industry leader as at this very important time in the company's global growth," said Mr. Roche. "I look forward to applying both my expertise and experience in accelerating's recent expansion within the Latin American markets while further building strategic partnerships within the region."

Mr. Roche received his MBA in Media and Marketing from Fordham University in NYC and a BA from UCAB University in Caracas, Venezuela. He has native fluency in both English and Spanish.

Founded in 1994, is an international network of online motor sports content, multi-national platforms, world-class digital distribution, video and interactive multimedia worldwide. Powered by passion and fueled by award- winning, cutting-edge technology, Our One Team, One World approach to motorsports content is staffed 24 hours, seven days a week and is updated continuously throughout the day. Headquartered in Miami, Florida, and in bureaus around the world, our 2015 global expansion will include entries in 14 countries in 10 different languages.

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