Mountain Dew® Green Label Films and Brain Farm Announce the World Premiere of WE ARE BLOOD

Global Screening Tour of the Film Begins August 14

Jul 14, 2015, 11:00 ET from PepsiCo

PURCHASE, N.Y., July 14, 2015 /PRNewswire/ -- Mountain Dew® Green Label Films in association with Brain Farm announced today that WE ARE BLOOD – the highly anticipated film about skateboarding – will premiere on August 13, 2015 in Los Angeles in conjunction with the start of the Dew Tour L.A. stop.

The world premiere of WE ARE BLOOD will be held at The Theatre at Ace Hotel in Downtown Los Angeles.  One encore screening will also be featured at The Theatre at Ace Hotel on Saturday, August 15. Tickets will be available at the Ace Hotel box office. 

Directed by Ty Evans, the feature length film stars professional street skateboarder and DEW® athlete Paul Rodriguez as he and other top skateboarders travel the world, pushing the limits of what's possible on a skateboard and celebrating the unconditional bond created by the simple act of skateboarding. With staggering cinematography, state-of-the-art cameras and unique perspectives that lend to a cutting-edge, progressive skateboarding experience, WE ARE BLOOD takes viewers through Spain, Brazil, China and Dubai, thanks to the support of film sponsor XDubai, as well as on a classic road trip across the United States.

Watch the official WE ARE BLOOD film trailer here.

Following the Los Angeles premiere, WE ARE BLOOD will launch a screening tour across the United States and globally at select locations including:

Thursday, August 20New York, N.Y.
Monday, August 24Boston, Mass.
Tuesday, August 25Denver, Colo.
Wednesday, August 26Chicago, Ill.
Friday, August 28Amsterdam, Netherlands
Saturday, August 29Munich, Germany
Sunday, August 30Vienna, Austria
Tuesday, September 1Portland, Ore.
Wednesday, September 2San Francisco, Cali.
Thursday, September 3San Diego, Cali.
Friday, September 4Houston, Texas
Saturday, September 5Dallas, Texas
Thursday, September 10Sao Paulo, Brazil

The film will release worldwide in mid-August in Ultra HD 4K and HD on digital and other VOD and streaming platforms such as iTunes, Amazon Instant Play and MGO as well as on DVD and Blu-ray in Zumiez and other core skate shops.

For more information about the film and screening tour, please visit and join the conversation using #WEAREBLOOD.

Paul Rodriguez: Instagram / Twitter (@prod84), Facebook (
Mountain Dew: Instagram / Twitter (@mountaindew), Facebook (
Green Label: Instagram / Twitter (@greenlabel), Facebook (
Brain Farm: Instagram / Twitter (@BrainFarm), Facebook (

About Green Label Films
Green Label Films is Mountain Dew's film studio, designed to release long-form content and enable innovative storytelling. Whether it's full-length feature films or immersive virtual reality experiences, Green Label Films brings to life exclusive content as part of Mountain Dew's Green Label platform – a destination for all things youth culture, including music, art, style and action sports. 

About Brain Farm
Brain Farm, an Emmy Award winning production studio, is one of the most sought-after content creators in entertainment. Built on a reputation of delivering the highest quality and commercially successful action, adventure and lifestyle productions, Brain Farm's work spans across commercial, film, television, and digital entertainment. Brain Farm's headquarters are in Jackson, Wyo. and has creative teams from Los Angeles to New York. For more information on Brain Farm, please visit

Photo -
Photo -