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Mountain Dew® invita i fan a partecipare alla campagna promozionale "Libera la tua X" con X-Men: Giorni di un futuro passato


News provided by

PepsiCo

May 08, 2014, 09:45 ET

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-- Dew Nation ha le prime esclusive immagini di contenuti e retroscena di X-Men: Giorni di un futuro passato

PURCHASE, New York, 8 maggio 2014 /PRNewswire/ -- #DEWXMENDOFP – Mountain Dew® ha annunciato oggi che avvicinerà i fan di tutto il mondo all'emozione del kolossal più atteso dell'estate, X-Men: Giorni di un futuro passato di 20th Century Fox, con un programma digitale internazionale espressamente voluto per i fan denominato "Libera la tua X".

Foto - http://photos.prnewswire.com/prnh/20140507/85498

Mountain Dew(R) Encourages Fans To "Unleash Your X" With X-MEN: Days of Future Past Campaign (PRNewsFoto/PepsiCo)

La campagna "Libera la tua X" offre i contenuti video digitali esclusivi di Dew Nation: interessanti interviste dietro le quinte con i protagonisti principali quali Hugh Jackman, James McAvoy, Michael Fassbender, Jennifer Lawrence, Halle Berry, Ian McKellen, Patrick Stewart, Ellen Page, Evan Peters e BooBoo Stewart. Da storie del set fino all'analisi del viaggio dei protagonisti attraverso il settimo film della saga X-MEN, la serie in video di immagini mai viste fornisce accesso e notizie inedite ai fan che attendono con ansia il loro film. Durante ognuna delle sette settimane del programma appaiono video esclusivi sulle pagine Facebook di Mountain Dew in circa 30 Paesi.

Kurt Frenier, vice presidente addetto allo sviluppo globale del marchio per il settore bevande presso PepsiCo, commenta: "Proprio come ogni mutante di X-MEN ha la sua 'X' – ovvero la propria forza – Dew invita i fan di tutto il mondo a esprimere le proprie capacità e passioni. Il programma 'Libera la tua X' condivide contenuti di X-Men: Giorni di un futuro passato che i fan possono conoscere solo attraverso Dew. Stiamo portando Dew Nation all'interno del film stesso come nessun altro marchio può fare".

Gli utenti possono anche esplorare e condividere documenti con immagini o poster o informazioni, creare il proprio profilo di mutante condividendo la propria 'X', partecipare alla vincita di premi per X-Men: Giorni di un futuro passato e a opportunità uniche nella vita. 

In aggiunta all'esperienza digitale, la campagna "Libera la tua X" comprende uno spot televisivo (da 30 e 60 secondi) trasmesso prevedibilmente in oltre 15 Paesi nel mondo. La creatività, integrandosi alla forza di Mountain Dew e agli emozionanti retroscena di X-Men: Giorni di un futuro passato, trasporta i nostri fan in un viaggio nel neon liquido. Quando il Dew esplode, ogni goccia si trasforma in avvincenti sequenze di X-Men: Giorni di un futuro passato.

Anna Roca, vice presidente senior per le promozioni internazionali presso 20th Century Fox, aggiunge: "Siamo felicissimi di collaborare con Mountain Dew per il lancio internazionale di X-Men: Giorni di un futuro passato del 23 maggio. Sia che si tratti di essere fan di lunga data dell'universo di X-MEN o un nuovo arrivato desideroso di sapere prima di vedere il film, l'esperienza 'Libera la tua X' di Mountain Dew è un ottimo luogo in cui far crescere l'entusiasmo per il kolossal".

Note per i redattori:

Informazioni su 20th Century Fox:
20th Century Fox Film è uno dei maggiori produttori e distributori globali di film con produzioni, acquisizioni e distribuzioni in tutto il mondo. I film sono prodotti o acquisiti dalle seguenti unità di 20th Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions e Twentieth Century Fox Animation.

Inoformazioni su PepsiCo:
PepsiCo è una delle più grandi compagnie al mondo nel settore "food and beverage" con un fatturato netto di oltre 65 miliardi dollari e un portafoglio prodotti che include 22 marchi che generano più di 1 miliardo di dollari nelle vendite al dettaglio annuali. I nostri principali business - Quaker, Tropicana, Gatorade, Frito-Lay e Pepsi - Cola - comprendono centinaia di alimenti e bevande amati in tutto il mondo. Le persone di PepsiCo sono unite dall'impegno per una crescita sostenibile, investendo in un futuro più sano per le persone e il pianeta, sinonimo di un futuro di successo anche per PepsiCo. Chiamiamo questo impegno Performance with Purpose: la promessa di PepsiCo è di fornire una vasta gamma di alimenti e bevande, da snack ad alimentari salutari, di trovare modi innovativi per ridurre al minimo l'impatto sull'ambiente, abbattendo i consumi di energia e di acqua e riducendo il volume degli imballaggi, di fornire un ottimo posto di lavoro agli associati, e di rispettare, sostenere e investire nelle comunità locali in cui opera. Per ulteriori informazioni, visitare www.pepsico.com.

SOURCE PepsiCo

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