NEW YORK, Jan. 25, 2023 /PRNewswire/ -- Mouthwash market insights -
- Vendors: 15+, Including Amway Corp., Bio Botanica Inc., Church and Dwight Co. Inc., Colgate Palmolive Co., Dabur India Ltd., Dr Organic Ltd., GlaxoSmithKline Plc, Henkel AG and Co. KGaA, Johnson and Johnson, Kao Corp., Oral Essentials Inc., Perrigo Co. Plc, Raw Essentials Living Foods LLC, Sanofi SA, SmartMouth Oral Health Laboratories, The Himalaya Drug Co., Uncle Harrys Natural Products, Unilever PLC, Lion Corp., The Procter and Gamble Co. among others.
- Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
- Segments: Distribution Channel (Offline and Online), Type (Alcohol-based mouthwash and Alcohol-free mouthwash), and Geography (North America, Europe, APAC, South America, and Middle East and Africa)
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In 2017, the mouthwash market was valued at USD 4,196.22 million. From a regional perspective, North America held the largest market share, valued at USD 1,556.84 billion. The mouthwash market size is estimated to grow by USD 2,080.81 million from 2022 to 2027 at a CAGR of 7.01% according to Technavio.
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Mouthwash market - Customer Landscape
To help companies evaluate and develop growth strategies, the report outlines –
- Key purchase criteria
- Adoption rates
- Adoption lifecycle
- Drivers of price sensitivity
- For highlights on customer landscape analysis, download a sample!
Mouthwash market - Vendor Insights
The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors including –
- Amway Corp. - The company offers mouthwash namely GLISTER Concentrated Anti-Plaque Mouthwash.
- Church and Dwight Co. Inc. - The company offers mouthwash namely Orajel Antiseptic Mouth Sore Rinse.
- Colgate Palmolive Co. - The company offers mouthwash such as Colgate Maxfresh Elaichi mouthwash and Colgate Plax Peppermint Fresh.
- Dabur India Ltd. - The company offers mouthwash namely Dabur Red Pulling Oil.
Mouthwash market – Market Dynamics
Major Drivers –
- Innovation and portfolio expansion
- Increase in awareness about oral health
- Rise in demand for products for specific oral concern
KEY challenges –
- Availability of counterfeit products degrading brand value
- Side-effects of alcohol-containing mouthwashes
- Low preference for secondary oral care products
The mouthwash market report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.
What are the key data covered in this mouthwash market report?
- CAGR of the market during the forecast period
- Detailed information on factors that will drive the growth of the mouthwash market between 2023 and 2027
- Precise estimation of the size of the mouthwash market size and its contribution to the market in focus on the parent market
- Accurate predictions about upcoming trends and changes in consumer behavior
- Growth of the mouthwash market industry across North America, Europe, APAC, South America, and Middle East and Africa
- A thorough analysis of the market's competitive landscape and detailed information about vendors
- Comprehensive analysis of factors that will challenge the growth of mouthwash market vendors
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- The oral hygiene market size is expected to increase to USD 12.16 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.75%. The demand for teeth whitening products and mouthwash is notably driving the oral hygiene market growth, although factors such as homemade remedies and alternative products adoption may impede the market growth.
Mouthwash Market Scope |
|
Report Coverage |
Details |
Page number |
168 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.01% |
Market growth 2023-2027 |
USD 2080.81 million |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
6.65 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 33% |
Key countries |
US, China, Germany, UK, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Amway Corp., Bio Botanica Inc., Church and Dwight Co. Inc., Colgate Palmolive Co., Dabur India Ltd., Dr Organic Ltd., GlaxoSmithKline Plc, Henkel AG and Co. KGaA, Johnson and Johnson, Kao Corp., Oral Essentials Inc., Perrigo Co. Plc, Raw Essentials Living Foods LLC, Sanofi SA, SmartMouth Oral Health Laboratories, The Himalaya Drug Co., Uncle Harrys Natural Products, Unilever PLC, Lion Corp., and The Procter and Gamble Co. |
Market dynamics |
Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of contents:
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
- Exhibit 06: Executive Summary – Chart on Market Segmentation by Type
- Exhibit 07: Executive Summary – Chart on Incremental Growth
- Exhibit 08: Executive Summary – Data Table on Incremental Growth
- Exhibit 09: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2022
- 3.4 Market outlook: Forecast for 2022-2027
- Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
- 4.1 Global mouthwash market 2017 - 2021
- Exhibit 18: Historic Market Size – Data Table on Global mouthwash market 2017 - 2021 ($ million)
- 4.2 Distribution Channel Segment Analysis 2017 - 2021
- Exhibit 19: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)
- 4.3 Type Segment Analysis 2017 - 2021
- Exhibit 20: Historic Market Size – Type Segment 2017 - 2021 ($ million)
- 4.4 Geography Segment Analysis 2017 - 2021
- Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
- 4.5 Country Segment Analysis 2017 - 2021
- Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Distribution Channel
- 6.1 Market segments
- Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
- Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)
- 6.2 Comparison by Distribution Channel
- Exhibit 32: Chart on Comparison by Distribution Channel
- Exhibit 33: Data Table on Comparison by Distribution Channel
- 6.3 Offline - Market size and forecast 2022-2027
- Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
- Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
- Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)
- 6.4 Online - Market size and forecast 2022-2027
- Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
- Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
- Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)
- 6.5 Market opportunity by Distribution Channel
- Exhibit 42: Market opportunity by Distribution Channel ($ million)
7 Market Segmentation by Type
- 7.1 Market segments
- Exhibit 43: Chart on Type - Market share 2022-2027 (%)
- Exhibit 44: Data Table on Type - Market share 2022-2027 (%)
- 7.2 Comparison by Type
- Exhibit 45: Chart on Comparison by Type
- Exhibit 46: Data Table on Comparison by Type
- 7.3 Alcohol-based mouthwash - Market size and forecast 2022-2027
- Exhibit 47: Chart on Alcohol-based mouthwash - Market size and forecast 2022-2027 ($ million)
- Exhibit 48: Data Table on Alcohol-based mouthwash - Market size and forecast 2022-2027 ($ million)
- Exhibit 49: Chart on Alcohol-based mouthwash - Year-over-year growth 2022-2027 (%)
- Exhibit 50: Data Table on Alcohol-based mouthwash - Year-over-year growth 2022-2027 (%)
- 7.4 Alcohol-free mouthwash - Market size and forecast 2022-2027
- Exhibit 51: Chart on Alcohol-free mouthwash - Market size and forecast 2022-2027 ($ million)
- Exhibit 52: Data Table on Alcohol-free mouthwash - Market size and forecast 2022-2027 ($ million)
- Exhibit 53: Chart on Alcohol-free mouthwash - Year-over-year growth 2022-2027 (%)
- Exhibit 54: Data Table on Alcohol-free mouthwash - Year-over-year growth 2022-2027 (%)
- 7.5 Market opportunity by Type
- Exhibit 55: Market opportunity by Type ($ million)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 57: Chart on Market share by geography 2022-2027 (%)
- Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
- 9.2 Geographic comparison
- Exhibit 59: Chart on Geographic comparison
- Exhibit 60: Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2022-2027
- Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
- Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
- Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)
- 9.4 Europe - Market size and forecast 2022-2027
- Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
- Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
- Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)
- 9.5 APAC - Market size and forecast 2022-2027
- Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
- Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
- Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)
- 9.6 South America - Market size and forecast 2022-2027
- Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
- Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
- Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
- 9.7 Middle East and Africa - Market size and forecast 2022-2027
- Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
- Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
- 9.8 US - Market size and forecast 2022-2027
- Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
- Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
- Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
- 9.9 China - Market size and forecast 2022-2027
- Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
- Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
- Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
- 9.10 Germany - Market size and forecast 2022-2027
- Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
- Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
- Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)
- 9.11 UK - Market size and forecast 2022-2027
- Exhibit 93: Chart on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 94: Data Table on UK - Market size and forecast 2022-2027 ($ million)
- Exhibit 95: Chart on UK - Year-over-year growth 2022-2027 (%)
- Exhibit 96: Data Table on UK - Year-over-year growth 2022-2027 (%)
- 9.12 France - Market size and forecast 2022-2027
- Exhibit 97: Chart on France - Market size and forecast 2022-2027 ($ million)
- Exhibit 98: Data Table on France - Market size and forecast 2022-2027 ($ million)
- Exhibit 99: Chart on France - Year-over-year growth 2022-2027 (%)
- Exhibit 100: Data Table on France - Year-over-year growth 2022-2027 (%)
- 9.13 Market opportunity by geography
- Exhibit 101: Market opportunity by geography ($ million)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 102: Impact of drivers and challenges in 2022 and 2027
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 104: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 105: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 106: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 107: Matrix on vendor position and classification
- 12.3 Amway Corp.
- Exhibit 108: Amway Corp. - Overview
- Exhibit 109: Amway Corp. - Product / Service
- Exhibit 110: Amway Corp. - Key news
- Exhibit 111: Amway Corp. - Key offerings
- 12.4 Church and Dwight Co. Inc.
- Exhibit 112: Church and Dwight Co. Inc. - Overview
- Exhibit 113: Church and Dwight Co. Inc. - Business segments
- Exhibit 114: Church and Dwight Co. Inc. - Key news
- Exhibit 115: Church and Dwight Co. Inc. - Key offerings
- Exhibit 116: Church and Dwight Co. Inc. - Segment focus
- 12.5 Colgate Palmolive Co.
- Exhibit 117: Colgate Palmolive Co. - Overview
- Exhibit 118: Colgate Palmolive Co. - Business segments
- Exhibit 119: Colgate Palmolive Co. - Key offerings
- Exhibit 120: Colgate Palmolive Co. - Segment focus
- 12.6 Dabur India Ltd.
- Exhibit 121: Dabur India Ltd. - Overview
- Exhibit 122: Dabur India Ltd. - Business segments
- Exhibit 123: Dabur India Ltd. - Key offerings
- Exhibit 124: Dabur India Ltd. - Segment focus
- 12.7 GlaxoSmithKline Plc
- Exhibit 125: GlaxoSmithKline Plc - Overview
- Exhibit 126: GlaxoSmithKline Plc - Business segments
- Exhibit 127: GlaxoSmithKline Plc - Key offerings
- Exhibit 128: GlaxoSmithKline Plc - Segment focus
- 12.8 Henkel AG and Co. KGaA
- Exhibit 129: Henkel AG and Co. KGaA - Overview
- Exhibit 130: Henkel AG and Co. KGaA - Business segments
- Exhibit 131: Henkel AG and Co. KGaA - Key news
- Exhibit 132: Henkel AG and Co. KGaA - Key offerings
- Exhibit 133: Henkel AG and Co. KGaA - Segment focus
- 12.9 Johnson and Johnson
- Exhibit 134: Johnson and Johnson - Overview
- Exhibit 135: Johnson and Johnson - Business segments
- Exhibit 136: Johnson and Johnson - Key news
- Exhibit 137: Johnson and Johnson - Key offerings
- Exhibit 138: Johnson and Johnson - Segment focus
- 12.10 Kao Corp.
- Exhibit 139: Kao Corp. - Overview
- Exhibit 140: Kao Corp. - Business segments
- Exhibit 141: Kao Corp. - Key offerings
- Exhibit 142: Kao Corp. - Segment focus
- 12.11 Lion Corp.
- Exhibit 143: Lion Corp. - Overview
- Exhibit 144: Lion Corp. - Business segments
- Exhibit 145: Lion Corp. - Key offerings
- Exhibit 146: Lion Corp. - Segment focus
- 12.12 Oral Essentials Inc.
- Exhibit 147: Oral Essentials Inc. - Overview
- Exhibit 148: Oral Essentials Inc. - Product / Service
- Exhibit 149: Oral Essentials Inc. - Key offerings
- 12.13 Perrigo Co. Plc
- Exhibit 150: Perrigo Co. Plc - Overview
- Exhibit 151: Perrigo Co. Plc - Business segments
- Exhibit 152: Perrigo Co. Plc - Key news
- Exhibit 153: Perrigo Co. Plc - Key offerings
- Exhibit 154: Perrigo Co. Plc - Segment focus
- 12.14 Sanofi SA
- Exhibit 155: Sanofi SA - Overview
- Exhibit 156: Sanofi SA - Business segments
- Exhibit 157: Sanofi SA - Key news
- Exhibit 158: Sanofi SA - Key offerings
- Exhibit 159: Sanofi SA - Segment focus
- 12.15 The Himalaya Drug Co.
- Exhibit 160: The Himalaya Drug Co. - Overview
- Exhibit 161: The Himalaya Drug Co. - Product / Service
- Exhibit 162: The Himalaya Drug Co. - Key offerings
- 12.16 The Procter and Gamble Co.
- Exhibit 163: The Procter and Gamble Co. - Overview
- Exhibit 164: The Procter and Gamble Co. - Business segments
- Exhibit 165: The Procter and Gamble Co. - Key news
- Exhibit 166: The Procter and Gamble Co. - Key offerings
- Exhibit 167: The Procter and Gamble Co. - Segment focus
- 12.17 Unilever PLC
- Exhibit 168: Unilever PLC - Overview
- Exhibit 169: Unilever PLC - Business segments
- Exhibit 170: Unilever PLC - Key news
- Exhibit 171: Unilever PLC - Key offerings
- Exhibit 172: Unilever PLC - Segment focus
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 173: Inclusions checklist
- Exhibit 174: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 175: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 176: Research methodology
- Exhibit 177: Validation techniques employed for market sizing
- Exhibit 178: Information sources
- 13.5 List of abbreviations
- Exhibit 179: List of abbreviations
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