NEW YORK, Jan. 14, 2014 /PRNewswire/ -- Movado announces it will be one of the official sponsors of the first ever SHAPE and Men's Fitness Super Bowl Party. The private A-list affair will take place on January 31, 2014 at Manhattan's iconic Cipriani 42nd street venue. The evening will be hosted by Comedy Central's Roastmaster General Jeff Ross, with performances by Mary J. Blige, Marc Anthony and John Legend.
Movado will be the exclusive watch sponsor of the event and will host a VIP lounge. VIP guests will be invited to browse through Movado's archive of vintage and commemorative timepieces.
Movado will present the celebrity performers with a limited edition timepiece to auction off at the event. Each watch will be housed in a custom-designed gift box, signed by the performer. The proceeds will benefit the performer's charity of choice.
"Movado is proud to be a sponsor and participate in the exciting lead-up to this year's Super Bowl in such a spectacular way," said Efraim Grinberg, Chairman and CEO, Movado Group, Inc. "We are thrilled to have the opportunity to benefit the charities chosen by these exceptional performers through the evening's extraordinary celebration."
"I can't imagine a more prestigious partner for this event than Movado," said David Pecker, Chairman and CEO of American Media, Inc. "Their generosity in donating classic timepieces to be auctioned for each charity makes the evening truly special."
For more information regarding the event, please access the following link: https://www.wfsite.com/microsite/pages/95e735d95084901195e52cb2b7d0f4f0.
Since its founding in 1881, Movado has built a proud Swiss heritage of design excellence and innovation. A brand long identified with Modernism and closely associated with the performing arts, Movado has been a major supporter of New York City Ballet, Lincoln Center for the Performing Arts, Jazz at Lincoln Center, and The John F. Kennedy Center for the Performing Arts. In addition, Movado has supported the Miami International Film Festival, Miami City Ballet, The Joffrey Ballet, Ballet Pacifica, and the Cooper Hewitt, National Design Museum.
About SHAPE Magazine
SHAPE reaches 5.6 million active readers and is number one in circulation, ad pages and 13 worldwide editions. SHAPE connects with women throughout their daily lives with its innovative brand extensions, including online, email, mobile efforts and award-winning consumer events.
About Men's Fitness magazine
Men's Fitness reaches 8.3 million active readers. Men's Fitness is the active-lifestyle brand for body-conscious, style-conscious, ambitious young men. It is dedicated to the hip, young, metropolitan professional, to show him how to look and feel his very best. He wants to look great because he wants to live great.
SOURCE SHAPE Magazine; Men's Fitness Magazine