Move over Barbie, here comes Makies! Acclaimed UK indie design-a-doll brand makes long-awaited US debut via Amazon and the Chicago Toy & Game Fair.
Multi-award-winning dolls with a billion creative combinations arrive to challenge the traditional "fashion doll" category
LONDON, Nov. 12, 2014 /PRNewswire/ -- Notable as the world's first safety-certified 3D printed toy at retail, create-your-own Makies are on an award-winning streak, and set to make a splash at their US toy industry debut in Chicago this November.
London-based indie toy developer MakieLab is debuting Makies on the US toy scene as a fully creative alternative to mass-produced fashion dolls and an exciting challenger to the "my Doll" tradition of American Girl.
Makies are each built individually for their new owner, using 3D printing for each doll's hand-crafted face. No two are alike!
Easy and delightful to create and with can-do attitude, Makies are charming parents and kids around the world with their emphasis on real hands-on making and crafting skills, healthy body shape and expressive individuality.
Makies are heirloom quality, durable, certified with the Lion mark of quality and EN71 (toy) safety certification--a Makie can last a lifetime. Customers build their one-of-a-kind Makie at www.mymakie.com and receive their custom 10" doll direct in just two weeks.
Or, for easy and delightful gifting, customers can buy a Makie Gift Box (contains a prepaid gift code) for immediate shipping.
Makies have earned a 5-star rating on Amazon and have won multiple toy awards in the UK and US, including Toy of the Year from Creative Child magazine, as well as a prestigious nomination for a 2014 Children's BAFTA. Makies love to challenge stereotypes, and we're super pleased to announce that they've also won the Dad's Choice award in the dolls category for two years running!
You'll be able to see and play with Makies hands-on at the Chicago Toy & Game Fair (ChiTAG) on 22-23 November at Chicago's Navy Pier.
Alice Taylor, founder and CEO of MakieLab, will be keynoting the preceding Toys & Games Conference, and is nominated for the Rising Star Inventor of the Year award at the TAGIEs, too!
ABOUT MAKIES
[Pics and assets here]
The brainchild of the nerd team of parents and makers at MakieLab HQ in London, Makies are 10" dolls that are customisable and enhanceable - a smart and personalised alternative to mass-produced mainstream fashion dolls.
Fully jointed and amazingly poseable, Makies can stand alone and hold all sorts of action poses. MakieLab also offers lots of custom fashion and an expanding range of print-your-own accessories to download free and make on your home 3D printer, if you have one. No problem if not - plenty of accessories in the Makies Store.
Makies are 3D printed, assembled, hand-finished and shipped, all from the MakieLab HQ in London, England. With an emphasis on creativity, self-expression and a healthy dollop of modern, happy geekery, Makies are elbow-deep in forging new ways to play and learn.
Makie dolls and Gift Boxes can be purchased at www.mymakie.com, and at leading UK retail stores Selfridges and Hamleys (who named Makies as one of their "Magnificent Seven Must-Have Gifts for 2014"). Makies are also available on Amazon, with a 5-star rating and detailed reviews from many happy Makie owners.
ABOUT MAKIELAB
MakieLab is a toys and games company based in London. We've built a manufacturing platform that creates customisable, 3D printed toys from digital play, via the web and tablet games and apps. Our premier product, Makies™, is a world-first: one-of-a-kind dolls that you create atwww.mymakie.com.
MakieLab was founded by nerd parents Alice Taylor, Jo Roach and Sulka Haro, inspired by Poesy Taylor Doctorow, Kerrtu Haro and in-vitro Tiny Roach, and MakieLab's chairman is Martha Lane Fox.
Press contact
Jen Bolton
[email protected]
Press site for full size pics, etc
www.mymakie.com/press
As a small indie without a megabucks marketing budget, we're incredibly grateful for reviews, coverage and gift guide features, meaning more Makies will find wonderful new homes this holiday season.
Please let us know if there's anything else you'd like to hear about! 3D printing… being an indie… being a female-run hardcore tech startup... happy to talk.
Photo - http://photos.prnewswire.com/prnh/20141111/157959
Photo - http://photos.prnewswire.com/prnh/20141111/157954
SOURCE MakieLab
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