Movile Introduces Mozca, the Largest Platform in Latin America for the Payment of Virtual Goods by Cell Phone

Company enters into partnership with Vostu, one of the biggest designers of social games for Orkut in Latin America, relying on more than 32 million players, to market items through 36 regional carriers

Dec 07, 2010, 12:43 ET from FirstCom Comunicacao

SAO PAULO, Dec. 7, 2010 /PRNewswire/ -- Movile (www.movile.com), the most complete company offering cell phone services in Latin America, recently merged with Cyclelogic, has announced the introduction of Mozca (www.mozcapag.com), the largest platform in Latin America for micro-payments of virtual goods by cell phone and other means of payment.

Now the huge universe of Brazilian and Latin players on the growing market of social games can purchase items in some of their favorite games through their cell phones with 36 carriers in the region.

"Our first step is geared to social games, but we intend to enter into other partnerships to enhance our offer for the acquisition of other virtual goods and premium contents such as songs, films or any type of virtual goods," Fabricio Bloisi, Movile CEO, stresses.

"Through Mozca, we estimate the sales of virtual goods can be up to 8 times bigger than through the traditional payment means. In Latin America, there are more than 550 million cell phones that can be turned into new means of payment, conducting business transactions anytime, anywhere. Our micro-payment platform already carries out 1 million transactions a month and, upon Mozca introduction, we expect to multiply such figure by three in six months, as we also intend to direct such acquisitions to the new platform," Eduardo Lins Henrique, Movile micro-payment area manager, adds.

Mozca is starting up with a contract with one of the most prominent designers of social games in Brazil: Vostu, that brings together in its portfolio the popular games Mini Fazenda, CafeMania and Joga Craque, in addition to the recently introduced Vostu Poker, Pet Mania and Rede do Crime, which have won more than 32 million players in Orkut in 18 months. In addition to Vostu, the website BoaCompra.com, one of the largest ones in credit sale for online games in the country, has also signed a contract with Movile.

About Movile

Operating for more than 10 years as the most complete company of mobile services in Latin America, Movile (www.movile.com) has in its portfolio a great array of products from M-Payment and mobile entertainment, such as applications, games, songs, videos and images, and even mobile marketing actions.

In June 2008, the South African media group Naspers, with several investments in media and Internet, became a partner of Compera nTime Yavox, which, after the merger with Cyclelogic, became Movile.

The company relies on over 200 employees in 9 offices in Brazil, Mexico, Argentina, Uruguay, Colombia and Venezuela. Movile is connected with 36 carriers in Latin America, totaling more than 550 million customers.

SOURCE FirstCom Comunicacao



RELATED LINKS

http://www.movile.com


http://www.mozcapag.com