Moving the Mobile Conversation Up the Food Chain

FOUNTAIN VALLEY, Calif., June 14, 2011 /PRNewswire/ -- MEDL Mobile, a leader in the development, marketing and monetization of mobile applications, has tapped Ted Francisco to lead its rapidly growing Branded Development division.

As VP, Director of Strategy and Branded Development, Francisco brings more than two decades of agency and brand building experience to the company - which has developed custom mobile applications for brands such as Monster.com, Kaiser Permanente, Medtronic and Teleflora.

"Over the past 18 to 24 months, mobile has moved from being a tactical 'bolt on' for many brands to a centerpiece of their communications strategy," said Francisco. "I'm thrilled to join MEDL and work with our clients to see what's really possible using this amazing new tool set."

Francisco has worked at powerhouse creative shops like TBWA Chiat/Day, Young & Rubicam and most recently Campbell-Ewald developing brand strategy and communications for world renowned brands such as Ghirardelli, Lincoln Mercury, Chicken of the Sea and Hilton Garden Inn.

"We've noticed that in the last two years, the mobile conversation has moved higher and higher up the marketing food chain," said Dave Swartz, Co-founder and Chief Creative Officer. "Our clients today are senior-level strategic thinkers who want big thinking and vision. We are thrilled to have Ted at the table helping us dream this stuff up."

Photo: http://www.ereleases.com/pic/2011-Ted-Francisco.jpg

About MEDL Mobile

MEDL Mobile is a mobile incubator, aggregator and custom development partner. MEDL works with brands such as Monster.com, About.com, Teleflora, Kaiser Permanente, Emirates Airlines and Focus Features. MEDL has developed more than 75 custom apps - many of which have been featured by major media outlets across the globe and the blogosphere - including NBC, CNBC, CNN, CBS, FOX, The BBC, The Guardian, The New York Times, The LA Times, Washington Post, Mashable, TUAW and Macworld. MEDL apps are consistently among the top-rated apps on the Apple App Store around the globe - including three apps that have reached #1.

Contact:

Rob Shoesmith
310-684-3490 ext. 25
twitter: @shoesmith81
[email protected]
http://www.medlmobile.com

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SOURCE MEDL Mobile, Inc.