Mowi: Leading the Blue Revolution at Seafood Expo North America 2025 (SENA 2025)

MIAMI, March 10, 2025 /PRNewswire/ -- Mowi CP of Americas is excited to announce its prominent participation at the Seafood Expo North America (SENA) 2025, the largest seafood trade event in the region. The event will be held at the Boston Convention and Exhibition Center from March 16–18, 2025.

This year, Mowi's expansive 1,500+ square-foot booth (#217) will be a major attraction, showcasing the company's commitment to the seafood category, food standards, and innovation in sustainable finfish.  As a global leader in aquaculture, Mowi invites attendees to explore its renowned products, cutting-edge capabilities, and commitment to its "Leading the Blue Revolution" initiative – a movement encouraging sustainable seafood consumption.

For more information about the event, visit Seafood Expo North America's website.

What to Expect at Mowi's Booth
"We are thrilled to return to the Boston Seafood Expo this March with a fresh and exciting lineup of offerings," said Robert Clark, Senior Director of Sales at Mowi CP of Americas. "This year marks the 5th anniversary of our Mowi Salmon brand in the U.S., and we're proud to celebrate this milestone with our partners and customers. At our booth, we'll be introducing our new Mowi Signature Foodservice program, along with an expanded range of premium seafood products designed to meet the evolving needs of the U.S. market. This is a fantastic opportunity for us to connect with our strategic partners, showcase how we can further support their businesses, and demonstrate the full scope of Mowi's capabilities in the seafood category. We look forward to engaging with our customers and exploring new ways to grow together in this dynamic industry."

Exhibiting Product Line-up Includes:

• MOWI Atlantic Salmon Fresh, Never Frozen (skin-packed)
• MOWI Atlantic Salmon Smoked
• MOWI Atlantic Salmon Coated Breaded (skin-packed)
• MOWI Atlantic Salmon Frozen in a Box
• Ducktrap Smoked Seafood
• Marine Harvest Finfish Variety
• Food Service Solutions

Mowi will proudly announce, for the second consecutive year, its products validated and awarded by the Good Housekeeping Institute, further cementing its reputation for quality seafood and product innovation.

Innovation Portfolio Highlights at SENA 2025 Include:

• Fresh, Never Frozen MOWI Atlantic Salmon Single-Serve Portions - Available in plain and pre-seasoned flavors, these are skin-packed for freshness and ready-to-cook.
• Coated MOWI Atlantic Salmon Fjord Burgers - Offered frozen in a box and in skin packs designed for refrigerator retail spaces.
• Ducktrap Lightly Smoked Salmon - Ready-to-cook and perfect for quick, healthy meals.
• Ducktrap Salmon Cold Smoked Meal Toppers - Convenient, ready-to-eat options designed to enhance meals effortlessly.

Mowi will also celebrate the 5th Anniversary of the MOWI Brand, which launched in March 2020. Attendees can visit the booth to explore a five-year review of the brand's achievements since its introduction to the U.S. seafood market.

Special Experiences at the Mowi Booth
Mowi will unveil its 2025 MOWI Salmon TV and Edutainment Initiatives, featuring partnerships with new content creators. Attendees can meet the new MOWI Salmon TV anchor segment hosts and learn about upcoming episodes designed to make salmon a household favorite. Stop by booth #217 between 10:00 AM and 3:30 PM on March 16 to greet the hosts and join the excitement.

Key Mowi Executives at the Booth

• Joe Fidalgo, Managing Director, Mowi CP of Americas
• Diana Dumet, Senior Director of Category and Marketing
• Robert Clark, Senior Director of Sales

Global Expertise: Learn how Mowi's advanced global processing facilities are transforming retail partnerships and ensuring top-quality products for customers worldwide.

"At Mowi CP of Americas, we're proud to be a leading partner for retailers and seafood category leaders looking for a reliable, scalable solution to meet the growing demands of the salmon market," said Joe Fidalgo, Managing Director of Mowi CP of Americas. "With three advanced processing facilities in Florida, Texas, and Maine, we are uniquely positioned to serve the pre-packed fresh fish space with the highest levels of efficiency, quality, and consistency. Our facilities are equipped to support robust skin-packed fish programs that cater to customers of all sizes, enabling us to tailor solutions to meet specific business needs. Whether it's our world-class production capacity, commitment to the highest standards, or our 7 Origins of Salmon, Mowi is the partner that can keep pace with the evolving demands of the seafood category. We're excited to showcase Mowi's fresh fish skin pack and smoked capabilities at SENA this March 16-18 and look forward to demonstrating how Mowi can help our customers drive growth and success in the retail seafood space, especially with Salmon."

Event Details

• Event: Seafood Expo North America (SENA 2025)
• Dates: March 16–18, 2025
• Location: Boston Convention and Exhibition Center
• Booth: 1,500+ square feet (#217)

About Mowi
Mowi, a Norwegian company with a legacy dating back to 1964, consistently delivers healthy and delicious seafood. As a leading aquaculture company, Mowi partners with the ocean to produce nutritious, high-quality seafood while maintaining a strong commitment to sustainability. Fulfilling a significant portion of the global demand for farm-raised Atlantic salmon, Mowi strives to minimize the environmental impact of seafood production by working with responsible farmers worldwide. With operations in 25 countries and over 14,000 employees, Mowi is dedicated to preserving the ocean and contributing to feeding a growing world population.

Mowi has earned the distinction of being ranked as the world's most sustainable protein producer for four consecutive years by the FAIRR Initiative. The Coller FAIRR Protein Producer Index evaluates the world's 60 largest publicly listed animal protein producers based on ten environmental, social, and governance criteria, including GHG emissions, deforestation, antibiotic usage, and working conditions.

For more information, visit www.mowisalmon.us or follow @MOWISalmonUS on YouTube, Instagram, and Threads.

For Media Inquiries, Contact:
Kathryn Hudson-Melians
MOWI CP of Americas
Phone: 305-794-5420
Email: [email protected]

SOURCE Mowi USA