MPR Launches Patient Advisor—A Drug and Health Information Resource for Consumers From the Trusted Source Healthcare Practitioners Rely On

Mar 04, 2011, 07:00 ET from Prescribing Reference, Inc.

NEW YORK, March 4, 2011 /PRNewswire/ -- Prescribing Reference, Inc. (PRI) and AnswersMedia, LLC today announced the launch of Patient Advisor, an educational online resource for drug, health, and nutrition information that enables consumers to make better informed healthcare and lifestyle decisions.

Patient Advisor (www.MPRPatientAdvisor.com) integrates PRI's MPR (Monthly Prescribing Reference) drug database, trusted by healthcare practitioners for over 25 years as a leading authoritative source for up-to-date, concise drug information, with in-depth educational videos and articles covering topics ranging from disease states to daily living and nutrition, and healthcare regulations. In addition, Patient Advisor offers an interactive symptom checker, daily trackers to help monitor and reach health goals, and other personalized tools. All content produced for Patient Advisor is created and reviewed by pharmacists, physicians, and experienced health professionals.

"MPR's pharmacist-editors have developed this initiative utilizing AnswersMedia's high-definition, interactive media platform to present healthcare providers with a dynamic and comprehensive educational resource to which they can guide their patients," said Jim Pantaleo, Vice President and Publisher of the MPR product line. "Patient Advisor provides consumers with the additional support needed to make empowered, proactive choices for a healthy lifestyle."

"Patient Advisor aligns perfectly with the continued surge in consumer driven health care," said AnswersMedia CEO Jeff Bohnson. "The agility of the Spark Enginuity™ publishing platform gives PRI the full power of convergence media, putting healthcare providers and consumers on the same page, giving everyone the information they need to make the right choices."

About Prescribing Reference, Inc. (PRI), a division of Haymarket Media

Since 1985, PRI's Monthly Prescribing Reference has been the most widely used drug reference by healthcare professionals in a wide variety of specialties and practice settings. Published monthly for Primary-Care Physicians, MPR also has specialty editions for Hematologists/Oncologists, Oncology Nurses, Nurse Practitioners, Physician Assistants, OB/GYNs, Pediatricians, Urologists, Medical Residents, the Long-Term Care team, Pharmacists, Neurologists, Psychiatrists, Pulmonologists, Endocrinologists, and Dermatologists. PRI is part of the Haymarket Media Group, the largest privately held publisher in the United Kingdom, with titles published in 23 languages, in more than 100 nations.

About AnswersMedia, LLC

AnswersMedia, LLC. is a Chicago-based convergence media communications company and a leading developer of integrated, multi-media publishing platforms for global corporations and organizations. Uniquely structured around the convergence of four creative and technology disciplines — Design, Interactive, Production and Media Networks, AnswersMedia helps clients do more with their internal and external communications using custom designed platforms that integrate, manage and distribute video, audio, graphics and text across the key corporate areas of Sales & Marketing, Retail, Corporate Communications, Health, Food, Travel and Education. An end-to-end convergence media communications provider, AnswersMedia designs and delivers agile, cost effective products, services and solutions based on sound strategy, reliable technology and measurable results.

SOURCE Prescribing Reference, Inc.