LONDON and NEW YORK, May 28, 2015 /PRNewswire/ -- Teads, the inventors of outstream video advertising and global monetization platform for publishers, today announced a partnership with MPublicité-RégieObs, to deliver outstream video advertising to audiences across their premium digital news properties, including Le Monde.
MPublicité-RégieObs will leverage Teads' SSP (supply-side platform) to drive increased revenue from video advertising on their digital properties. Teads will be the exclusive advertising provider for outstream video advertising formats including Teads' inRead format, which places video advertising within editorial content and inBoard format, which opens at the top of a web page. Both of these formats, which are built for desktop and mobile, use view-to-play technology so the video only plays when it is visible on the screen. This guarantees high viewability rates, and gives the power of choice to the user by allowing them to skip the video if they don't want to watch the video advertisement.
The news sites included in this exclusive agreement are Le Monde, L'Obs, Télérama, Courrier International, Rue89, Le Huffington Post and Challenges, which join Teads' premium global network including The Guardian, The Telegraph, The Washington Post, Die Welt, ABC, La Repubblica, O Globo and Nikkei in Japan.
Pierre Chappaz, Executive Chairman of Teads, commented, "We are really proud to work for such a prestigious group as Le Monde, and look forward to providing these sites with global campaigns from large worldwide advertisers, as well as French campaigns."
Corinne Mrejen, CEO of MPublicité-RégieObs, said, "Teads' international capabilities and its innovative technology widens our capacity to offer advertisers more efficient video performances."
Teads, founded in 2011, is the inventor of outstream video advertising and a global monetization platform for publishers. Prestigious publishers such as Reuters, Forbes, The Washington Post, La Razón, Die Welt, II Sole 24 Ore, The Guardian, The Telegraph, O Globo and TF1 are using Teads platform to create brand new video inventory and to manage their existing inventory, monetizing it through their own sales force, Teads' managed services or third parties including programmatic buyers.
Teads' outstream video advertising solutions encompasses a series of formats inserted deep into media content, including articles, slideshows and newsfeeds. It is changing the game within the video advertising market by creating unprecedented levels of premium inventory, which did not exist before.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, to roll out both local and global campaigns. Luxury brands such as Cartier, Gucci, Breitling, Louis Vuitton, and Emirates, are relying on Teads outstream video advertising solutions to reach their high-income target audiences. High tech companies such as Microsoft, Google and Samsung are also Teads customers, as well as car manufacturers such as General Motors, Volkswagen, BMW, Jaguar-Land Rover and Audi and FMCG companies such as Unilever & P&G.
Teads has a team of over 400 employees, 100 of which are in the innovation team, across 26 global offices in 18 countries.
MPublicité-RégieObs both ensures the commercialization in both print and/or digital versions of the premium brands Le Monde, M Le magazine du Monde, L'Obs, O, Télérama, Courrier International, Challenges, Le Huffington Post, Rue 89, La Vie and Le Monde Diplomatique. The offer will increase the reach with 25 million of readers, Internet users and mobile internet users (1) every month and its referent character on Premium, with a cover of 66% for the Executives, Leaders and High Income (2). With 14.7 million of unique visitors (3) every month, MPublicité-RégieObs offers to advertisers digital solutions of communication that combine quantity, quality and innovation. The strength of the Group on the mobile internet (7.6 million of unique visitors (4)), the tablet internet (3.8 millions of unique visitors(5)) and the social networks (a digital community of 14.7 million of users(6)) reflects the dynamism and the success of this digital strategy.
Note to editors
1. AudiPresse ONE GLOBAL 2015 V1 – Indicateur Marque 30 jours - individus « dédupliqués » des marques Le Monde, L'Obs, Télérama, Courrier international, Challenges – Audience DDL 30jours de La Vie
2. AudiPresse Premium 2014 – Indicateur Marque 30 jours – individus « dédupliqués » des marques Le Monde, M Le Magazine du Monde, L'Obs, Télérama, Courrier international, Challenges, le Huffington Post.
3. Médiamétrie //NetRatings – Internet fixe, mars 2015. Audience dédupliquée des Brands : Le Monde, L'Obs, Télérama, Courrier international, Challenges, Huffington Post,LaVie
4. Médiamétrie //NetRatings - Internet mobile, février 2015. Audience dédupliquée des Brands : Le Monde, L'Obs, Télérama, Courrier international, Challenges, Huffington Post,Rue89
5. Médiamétrie //NetRatings - Internet tablette, février 2015. Audience dédupliquée des Brands : Le Monde, L'Obs, Télérama, Courrier international, Challenges, Huffington Post,Rue89
6. Twitter, Facebook, Google +, Instagram, Pinterest et Linkedin au 4 mai 2015
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