MRM Worldwide Augments Senior Leadership Team

NEW YORK, Sept. 27 /PRNewswire/ -- MRM Worldwide today announced the appointment of several senior leaders, further expanding the top-five digital and direct agency's breadth of experience and expertise. Effective immediately, the following individuals will join MRM Worldwide headquarters in New York, NY:

• John Running, Senior Vice President, Director of Technology
• Martha Pearlstone, Senior Vice President, Brand Leader (General Mills/Diageo)
• Shannon Di Paola, Vice President, Director of Search

Since 1985, MRM Worldwide has established itself as the leading, full-service digital marketing agency and this announcement demonstrates the company's commitment to fostering a strong, diverse agency with unparalleled strengths. These three new hires deliver increased value to MRM's existing clients, which include General Motors, The U.S. Army, Verizon, and Diageo, among others, while simultaneously improving the company's positioning in the competitive marketplace to foster business growth.

"As we have quickly transitioned to a leading agency in this digital era, having senior leaders with the smarts, poise and experience that these three individuals bring to MRM represents great additions to our management team and agency overall," says Corey Mitchell, EVP, Managing Director, MRM New York. "We're delighted to continually attract the industry's best talent."  

Prior to taking the lead of MRM's Technology and Quality Assurance teams, John Running was CTO and founder of 1/0 Technology Corp, leading their team of technologists. During his tenure at 1/0 John helped drive five successive years of business growth.  An expert in designing and developing leading technology solutions for B2C and B2B brands, John was responsible for developing, launching and maintaining Web sites and Web applications for a number of high profile clients including Scripps Networks, The Special Olympics, and Miraval Resorts, among others.

With more than two decades of brand strategy and development experience, Martha Pearlstone spent the bulk of her advertising career at Deutsch Inc., where she held a series of executive positions, rising through the ranks to SVP.  While there, Pearlstone developed integrated campaign strategies for Pier 1, Revlon and Snapple in addition to providing her expertise on accounts such as IKEA, Coca Cola, and Nikon.  At MRM New York, Pearlstone will have direct responsibility for managing two of the agency's leading client engagements: General Mills and Diageo, both of whom have made a major commitment to enhancing the role of digital in their media mix.

Shannon Di Paola brings 10 years of SEO and SEM expertise to MRM New York, where she will serve as VP of Search.  During her time as Managing Director of Technology at Acronym Media and Vice-President of Operations and Education at AdGooRoo, LLC., Shannon worked with top brands, such as, HP, LL Bean, Sony, Target, Valspar, 4 Seasons, and American Express, to optimize their marketing campaigns.

About MRM Worldwide

MRM Worldwide is a top-five digital and direct agency that builds Customer Utility™--a measure of content and context in the service of the brand--to attract, engage, acquire and retain customers and business decision makers, resulting in greater return on marketing investment for our clients. MRM's suite of offerings includes brand leadership, strategic services, relationship marketing, design, measurement and analytics, platforms/applications, mobile, media planning and buying, SEO/SEM, and offshore production asset and distribution through its subsidiary, MRM Supply. The agency has 33 offices in 31 countries and counts Johnson & Johnson, General Mills, iShares, Microsoft, Intel, MasterCard, Verizon, General Motors, Wells Fargo, Kraft and Nestle among its clients. For more information, visit www.mrmworldwide.com.

SOURCE MRM Worldwide