MRM//McCann and Grand Central Tech Partner To Support Leading-edge Technology Startups

NEW YORK, Aug. 11, 2016 /PRNewswire/ -- MRM//McCann today announced a partnership with Grand Central Tech (GCT), New York's flagship accelerator. Through this partnership, both organizations will strengthen their offering and involvement with leading-edge technology innovators.

As a startup hub and business accelerator, GCT helps nurture and grow the best talent, ideas and next-generation technology by providing best-of-breed entrepreneurs with support, mentorship, and the ability to leverage the unparalleled advantages of New York City to their favor. As GCT's exclusive digital marketing agency partner, MRM//McCann will help shape the development of new technology companies and serve as beta testers and pilot customers for the solutions GCT startups develop.

"MRM//McCann and GCT share the same passion for new thinking and providing the evolved solutions founders and leaders need to build successful companies," said Kate MacNevin, Worldwide Chief Operating Officer at MRM//McCann.

"Partnering with GCT gives our team the opportunity for deep engagement with the latest breakthrough tech companies, enabling us to offer new products and game-changing technology to our valued clients – they will be able to take advantage of innovative advancements as they are created and apply them to more effectively reach their customers," continued MacNevin.

"MRM//McCann's ability to help companies connect with the right audiences in meaningful and creative ways has continuously proven the innovation coming from their team," said Charles Bonello, Co-founder and Managing Director at GCT.

"We're excited to facilitate relationships and a knowledge share between our third cohort and MRM//McCann's leadership team," continued Matt Harrigan, Co-founder and Managing Director at GCT. "Startups will benefit from MRM//McCann's industry knowledge and will learn how to become effective digital marketers."

Co-founded by Bonello, Harrigan and Michael Milstein, GCT is housed in Facebook's former New York headquarters. Earlier this month, the company announced its third cohort of 19 companies for the 2016-2017 program. Selected from more than 1,000 applicants, the new cohort builds on the momentum and excellence of GCT's previous two classes, which have collectively raised $90 million in funding and have increased headcount by 80 percent. Across all three GCT cohorts, nearly two-thirds of companies are founded by either women, veterans or people of color.

About MRM//McCann
MRM//McCann is a leading Customer Experience Agency that puts people first. This philosophy guides our approach to creating moments that matter to both people and brands. Through data infused insights and engaging creative that is enabled through technology, we build seamless, connected experiences that result in profitable relationships. The agency is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40 plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. For more information, please visit www.mrm-mccann.com.

About Grand Central Tech
Grand Central Tech (GCT) is New York City's flagship technology accelerator, designed to support startups and entrepreneurial ambition by leveraging the city's competitive advantages through relationships with corporate and education partners to build a diverse and inclusive culture of innovation. Overlooking Grand Central Terminal from Facebook's former New York headquarters, GCT shortens the path to success and sustainability for the city's premier startups and generates lasting benefits for the broader economy. To learn more visit http://grandcentraltech.com and follow us on Twitter at @GCTech.

SOURCE MRM//McCann

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