Mrs. Smith's Bags Debuts New Diaper Bag at Kmart January 17th

CHICAGO, Jan. 15 /PRNewswire/ -- Beginning January 17, Kmart shoppers in stores across the US, Canada, and online will have access to a new custom designed diaper bag by Mrs. Smith's Bags (www.mrssmithsbags.com) manufactured exclusively for Kmart (www.kmart.com). The new style, called The Basic, retails for $24.99. The diaper bag features the functional elements Mrs. Smith's Bags are famous for including a two-tiered design, patented pull-out drawer, washable changing pad, and changeable strap that converts it to a backpack.  

"We have been pleased to work with leading edge designers like Rachael Smith of Mrs. Smith's Bags to offer our customers the most innovative products for the best value," said Cheryl Olinger, VP/GMM, Kids, Kmart. "The Basic exemplifies the type of Kmart Smart product we strive to offer—one in which quality, fashion and function combine to make mom's life easier."

"The Basic diaper bag for Kmart is designed to accommodate everything a parent or caregiver may need on a day out and about with their child or children. The bag has room to carry multiple changes of clothing and unique insulated areas for bottles and sippy cups. A special pouch is ready for diapers and wipes, and the patented lower level pull-out drawer is made for snacks, toys and pacifiers. There are designated parent areas of the bag as well. Exterior pouches on the bag are designed to fit cell phones, sunglasses, water bottles, and there is a key clip as well as an interior zipper pouch for things like credit cards, cash, driver's licenses and cosmetics.  

Rachael Smith, Founder and CEO of Mrs. Smith's Bags said, "We are thrilled to be partnering with Kmart to make our bags available to parents and caregivers everywhere who are craving solutions to facilitate greater organization in their day-to-day lives with infants and young children." She added, "In today's hectic world, our diaper bags serve as a communications base for families on the run. With Mrs. Smith's Bags there is no more chaos surrounding missing items because everything has its own designated spot."

About Mrs. Smith's Bags

Mrs. Smith's Bags are the brainchild of Mrs. Rachael Smith, a mother of two who couldn't find a diaper bag on the market that met her organizational needs. Today, all Mrs. Smith's Bags diaper bags feature a two-tiered design, specially insulated areas for bottles and sippy cups, a patented pull-out drawer, washable changing pad, and changeable strap that converts the bag to a backpack. Mrs. Smith's Bags diaper bags come in a wide range of styles and colors and are available at Kmart, select boutiques, and online retailers. To learn more about Mrs. Smith's Bags visit www.mrssmithsbags.com.

About Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company that offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, County Living and Route 66. For more information visit the company's website at www.kmart.com or the Sears Holdings Corporation website at www.searsholdings.com.

SOURCE Mrs. Smith's Bags