MS&L Names Jeanine O'Kane North America Director of MS&L Healthcare

Newly Created Position Will Advance and Strengthen Regional Network

Jan 28, 2010, 11:19 ET from MS&L Group

NEW YORK, Jan. 28 /PRNewswire/ -- MS&L has named Jeanine O'Kane North America Director of MS&L Healthcare, effective February 8, 2010.

In this newly created position, Ms. O'Kane will serve as New York Healthcare Practice Director, managing the healthcare practices in New York and Boston with a focus on regional integration. Working with agency leaders across the North American region on the healthcare business, she is charged with new product and services creation, strategy, integration, talent acquisition and unification of healthcare practices.

Ms. O'Kane will report to Jim Tsokanos, President of the Americas and Renee Wilson, Managing Director of the New York office.

"We are very enthusiastic about Jeanine joining the North America practice and she will no doubt be a key player in the future of MS&L. I know Renee and Jeanine will be a solid team and will take us to the next level and beyond, I look forward to collaborating with them," said Jim Tsokanos, President of the Americas.

Formerly an Executive Vice President / Director at Ogilvy she ran the New York healthcare practice, she was Global Account Director on Bayer, managed practices, client and staff relationships, developed new business and drove revenue.

"Jeanine has led the healthcare accounts for some of the North America's largest clients with outstanding vision, creativity and passion. She is an exceptional talent and we are thrilled to welcome her to the MS&L family. I look forward to partnering with her in the days ahead," added Wilson.

Prior to her tenure at Ogilvy, O'Kane was a healthcare practice senior leader at Burson Marsteller and Edelman and served as Public Relations Manager at Berlex, the US affiliate of Schering AG.

"I am very excited to be working with Jim and Renee and the rest of the team. MS&L is a fantastic agency with tremendous talent, vision and an outstanding healthcare practice. I look forward to tackling this exciting opportunity and working with the leaders across the region," said O'Kane.

About MS&L

MS&L is part of MS&L Group a leading global communications firm, offering the best in public relations, digital, social media, real-time communications, corporate and events communication. Operating in wholly owned and affiliate offices in more than 90 countries spanning the Americas, EMEA and Asia Pac, our diverse team of experts listens, researches and creates provocative campaigns that build powerful brands, engage consumers, protect reputations and rally employees. MS&L Group provides many of the world's largest companies and most recognized brands with best-in-class communication strategies to help them reach their business and communication goals.

MS&L Group is part of Publicis Groupe [Euronext Paris: FR0000130577], the world's fourth largest communications group. With activities spanning 104 countries and 43,000 professionals. Publicis Groupe a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty. Media consultancy and buying is offered through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and digital marketing led by Digitas and Razorfish. Publicis Groupe recently launched VivaKi to leverage the combined scale of the autonomous operations of Digitas, Razorfish, Starcom MediaVest Group, Denuo and ZenithOptimedia to develop new services, tools, and next generation digital platforms. Web site:


Diane Bruno