MS&L Names Karlenne Trimble Chief Growth Officer for North America

NEW YORK, Feb. 4 /PRNewswire/ -- MS&L has promoted Karlenne Trimble to Chief Growth Officer for North America. In this newly created position Trimble will be responsible for driving development, integration, collaboration and execution of all North American growth strategies, along with the coordination of global new business growth initiatives and teams.

The newly formed North America Growth Office will function as "The Growth Factory" comprised of four subgroups: insight creation, communications, marketing and business development. Insight creation will focus on analytics, consumer trends and market research. Communications will focus on increasing our visibility and enhancing our reputation with external and internal audiences. Marketing's key area of responsibility is driving brand engagement with clients and prospects. Business development will be responsible for client migration and driving larger scale Americas and global pitches.

"The newly created MS&LGroup provides both global scale and specialized agencies to meet the needs of clients and the marketplace," said President of the Americas, Jim Tsokanos.  "With more than 25-years of experience in PR, internal communications, marketing, advertising and digital, Karlenne will be able to integrate and bring to life the full resources and potential of the MS&LGroup."

Trimble previously served as Deputy Managing Director for MS&L Atlanta and Global Practice Leader for Employee Communications. She has more than 25 years of experience in advertising, marketing and public relations and has led the development of workplace communications and corporate branding initiatives for blue chip clients. Her award winning internal marketing firm Deeley Trimble & Company was acquired by MS&L in 2000.

Coming on the heels of the launch of the new MS&LGroup, the North America Growth Office will produce and provide tools, from marketing to thought leadership, from analytics to communications to assist practices throughout the North American region to win new business, build reputations and engage stakeholders.

Of her new role Trimble said, "Overseeing the Growth Office is a once in a lifetime opportunity to combine MS&L's greatest assets under one discipline. I am very confident the Growth Office will not only be a vital component for our immediate success, but will one day become an industry-wide model."

About MS&L

MS&L is part of MS&LGroup a leading global communications firm, offering the best in public relations, digital, social media, real-time communications, corporate and events communication. Operating in wholly owned and affiliate offices in more than 90 countries spanning the Americas, EMEA and Asia Pac, our diverse team of experts listens, researches and creates provocative campaigns that build powerful brands, engage consumers, protect reputations and rally employees. MS&LGroup provides many of the world's largest companies and most recognized brands with best-in-class communication strategies to help them reach their business and communication goals.

MS&LGroup is part of Publicis Groupe [Euronext Paris: FR0000130577], the world's fourth largest communications group. With activities spanning 104 countries and 43,000 professionals. Publicis Groupe a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty. Media consultancy and buying is offered through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and digital marketing led by Digitas and Razorfish. Publicis Groupe recently launched VivaKi to leverage the combined scale of the autonomous operations of Digitas, Razorfish, Starcom MediaVest Group, Denuo and ZenithOptimedia to develop new services, tools, and next generation digital platforms. Web site: www.publicisgroupe.com

SOURCE MS&L