MSLGROUP Americas Debuts MSLCamp

NEW YORK, Oct. 11, 2011 /PRNewswire/ -- MSLGROUP Americas today announced the launch of MSLCamp, a proprietary offering that will span the network's full scope of practice areas and service offerings.

MSLCamp, developed in collaboration between MSL New York's Consumer and Healthcare Practices, is designed to help marketers create relevant brand narratives aimed at influential audience segments who can drive conversations around the brand. Additionally, MSLCamp will leverage MSLGROUP Americas' award-winning and updated influencer mapping tool IMMSL 2.0, a comprehensive map of brand advocates and key influencers that can impact a brand narrative leading to consumer engagement and sales.

"With the convergence of earned, paid and owned media channels, today's brands require a comprehensive analysis of their existing narrative, and a clear framework for how to move forward," said Michael Sullivan, MSLGROUP Americas' senior vice president, North American Director of Consumer Marketing, and head of MSLCamp. "Through MSLCamp, we will be able to help the world's top marketers drive a continual conversation with audiences and keep their brands top of mind."

MSLCamp can be customized to fit the needs of any consumer marketing or healthcare company. Through conversation audits spanning both traditional and social media, brands will gain a more complete understanding of their current narrative, while identifying key gaps and missed opportunities. MSLGROUP Americas will then work with brands to develop a strategic positioning that defines a unique voice as well as an overall experience for audiences.

"As the demand for more genuine two-way conversation-based marketing efforts grows, it's imperative we be able to develop relevant and engaging conversations for clients," said Jeanine O'Kane, MSLGROUP Americas' senior vice president, North America Director of Healthcare. "With MSLCamp, we can develop conversations that are strategically linked to the core of the brand's promise while advising our clients on how best to manage that narrative in today's age of the always-on conversation."

About MSLGROUP Americas

MSLGROUP Americas, part of MSLGROUP, Publicis Groupe's strategic communications, public relations and events network, has more than 800 employees in 19 offices spread across the US, Canada and Latin America. MSLGROUP is one of the world's top 5 PR and events networks.  With more than 3,000 people, its offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences 24 hours a day. Adding affiliates and partners into the equation, MSLGROUP's reach increases to 4,000 employees in 83 countries.  The group offers clients strategic advice, insight-guided thinking and big, compelling ideas – followed by thorough execution.  www.mslgroup.com

About Publicis Groupe

Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing to connect with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Groupe's specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MSLGROUP, one of the world's top three PR and Events networks, expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events. www.publicisgroupe.com

Michael Bush
MSLGROUP Americas
(646) 500-7646
[email protected]

SOURCE MSLGROUP Americas