MS&LGroup Expands Beauty Capability. Carson Gray Elias Joins MS&LGroup as Senior Vice President, Beauty & Luxury
Beauty Industry Veteran Joins Newly Launched Personal Care Practice
NEW YORK, March 31 /PRNewswire/ -- MS&LGroup announces the expansion of its capability in the beauty and luxury categories with the addition of industry expert Carson Gray Elias. The new SVP, Beauty & Luxury will lend her expertise and insights to the agency's current roster of beauty and luxury clients including Keri®, World Gold Council, American Crew and REVALESKIN®.
Gray Elias has worked exclusively in the beauty industry for more than a decade. Prior to joining MS&LGroup, she served as the Executive Director at Rpr Marketing Communications, leading the Johnson & Johnson Beauty Care North American Public Relations efforts. There she launched the AVEENO® brand's first foray into anti-aging with POSITIVELY AGELESS™, and hair with NOURISH +, creating highly effective and strategic Public Relations, Consumer, Retailer and Online marketing programs.
"There's clearly a gap in the marketplace when it comes to international public relations consultancies that have proprietary strategic tools combined with veteran creative, beauty talent like Carson. We see great potential and are thrilled with the plans Carson is putting in place for our clients," said President Northeast Region, Managing Director New York Renee Wilson.
A highly respected veteran in the beauty space, Gray Elias was an in-house Vice President of Public Relations at Cosmeceutical pioneer DDF, and has extensive experience working on brands including Infusium 23, Red Door Spas and Salons, Perricone MD, Olay®, Revlon, Decleor, Molton Brown and Carita.
"I'm excited to have partnered with MS&LGroup to create a unique offering in the Beauty and Luxury spaces; by creating groundbreaking programs, within the framework of a global powerhouse, the possibilities are endless," said Gray Elias. "I look forward to creating an innovative practice that delivers significant results for our clients, and changes the way brands think about their public relations efforts."
Gray Elias sits on the leadership of the newly formed Personal Care Practice which houses the agency's personal health, beauty, wellness and luxury brands. In addition to the expanding roster of beauty clients, the group houses a robust group of consumer health brands, including Crest®, Oral-B®, Scope®, Always®, Tampax®, Prilosec® and Pepto-Bismol®. Moving forward, the practice will focus on the marriage of beauty, health, wellness and traditional consumer goods.
About MS&LGroup
MS&LGroup is a leading global communications firm, offering the best in public relations, digital, social media, real-time communications, corporate and events communication. Operating in wholly owned and affiliate offices in more than 90 countries spanning the Americas, EMEA and Asia Pac, our diverse team of experts listens, researches and creates provocative campaigns that build powerful brands, engage consumers, protect reputations and rally employees. MS&LGroup provides many of the world's largest companies and most recognized brands with best-in-class communication strategies to help them reach their business and communication goals.
MS&LGroup is part of Publicis Groupe [Euronext Paris: FR0000130577], the world's third largest communications group with activities spanning 104 countries and 43,000 professionals. Publicis Groupe offers a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty. Media consultancy and buying is offered through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and digital marketing led by Digitas and Razorfish. Publicis Groupe recently launched VivaKi to leverage the combined scale of the autonomous operations of Digitas, Razorfish, Starcom MediaVest Group, Denuo and ZenithOptimedia to develop new services, tools, and next generation digital platforms. Web site: www.publicisgroupe.com
CONTACT: |
Diane Bruno |
|
MS&LGroup |
||
212-468-3623 |
||
SOURCE MS&LGroup
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article