MS&LGroup Launches Personal Care Practice to Address Confluence of Health and Beauty Industry

NEW YORK, March 31 /PRNewswire/ -- MS&LGroup has announced the creation of a new Personal Care practice to better serve the agency's growing roster of consumer health and personal care brands. The group combines the expertise of three industry veterans with more than 40 years experience in consumer marketing, beauty and healthcare.

Amanda Glasgow, former deputy director for the Consumer Practice, is promoted to lead the newly formed practice, working side-by-side with the existing Healthcare and Consumer practices.  Glasgow has more than 13 years experience in consumer marketing, working globally with companies including Procter & Gamble, Match.com, Intuit and IBM. Joining as her deputy director is Catherine Falcetti, who has worked with consumer and pharmaceutical clients including Procter & Gamble, Daiichi-Sankyo, Inc., Genentech and Eli Lilly & Co.

In tandem with the practice launch, MS&LGroup has also hired beauty and luxury industry veteran Carson Gray Elias to drive the practice's focus in those areas. Elias was formerly Executive Director at Rpr Marketing Communications, leading the Johnson & Johnson Beauty Care North American Public Relations efforts.

Currently, the practice houses the agency's beauty and luxury accounts including American Crew®, World Gold Council, REVALESKIN® and Keri®, as well as a robust group of consumer health brands, including Crest®, Oral-B®, Scope®, Always®, Tampax®, Prilosec® and Pepto-Bismol®. Moving forward, the practice will focus on the marriage of beauty, health, wellness and traditional consumer goods.

"More and more, the lines between what is health and beauty are changing," said Glasgow. "MS&LGroup Personal Care will address this shift in the market place and the consumer's evolving mindset, needs and concerns by bringing the best experts in healthcare, beauty and packaged goods together for our clients."

"There's clearly a gap in the marketplace when it comes to global public relations consultancies that can successfully combine great consumer marketing experience with a deep understanding of the health and beauty industries," said President Northeast Region, Managing Director New York Renee Wilson. "Carson and Catherine's expertise partnered with Amanda's leadership is a very powerful combination for our clients."

About MS&LGroup

MS&LGroup is a leading global communications firm, offering the best in public relations, digital, social media, real-time communications, corporate and events communication. Operating in wholly owned and affiliate offices in more than 90 countries spanning the Americas, EMEA and Asia Pac, our diverse team of experts listens, researches and creates provocative campaigns that build powerful brands, engage consumers, protect reputations and rally employees. MS&LGroup provides many of the world's largest companies and most recognized brands with best-in-class communication strategies to help them reach their business and communication goals.

MS&LGroup is part of Publicis Groupe [Euronext Paris: FR0000130577], the world's third largest communications group with activities spanning 104 countries and 43,000 professionals. Publicis Groupe offers a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty. Media consultancy and buying is offered through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and digital marketing led by Digitas and Razorfish. Publicis Groupe recently launched VivaKi to leverage the combined scale of the autonomous operations of Digitas, Razorfish, Starcom MediaVest Group, Denuo and ZenithOptimedia to develop new services, tools, and next generation digital platforms. Web site: www.publicisgroupe.com

SOURCE MS&LGroup