MINNEAPOLIS, Dec. 2, 2020 /PRNewswire/ -- MSPC, an award-winning, Minneapolis-based content marketing agency, rebranded its visual identity and logo. This evolution deeper reflects its ongoing commitment to pushing the boundaries of excellence and building meaningful relationships and stories that matter. Aligning with its fresh new look, MSPC removed the hyphen from its name, updated the website URL (www.mspcagency.com) and further highlighted the importance of performance-minded content and its team of collective storytellers.
Since 1978, MSPC's parent company, MSP Communications, has been raising the bar for storytelling as one of the first publishing companies of its kind to create content for brands. President of MSP Communications, Gary Johnson, was an early pioneer in custom publishing and branded content, dating back to 1978. "From the very beginning, our journalism DNA was the basis of every content strategy we proposed to clients. For us, branded content prioritized the readers' needs and wants. We transformed content into resonant stories and narratives that ultimately built trust and drove performance."
"Content is at the heart of everything we do," said Deborah Hopp, senior vice president of MSPC. "But now more than ever, content is married with performance in a potent way. Our whole story is about performance-driven content. It seemed like a good time to take all we’ve done and turn it into something new."
The agency completed the rebrand internally. "It really provided an opportunity for our agency creatives to exercise their muscles and showcase who we are," said Hopp. "We do all this great work for other people, but let's pay a little attention to ourselves. It was a good way to rally around change and feel good in a year when it feels like there hasn’t been a lot of forward movement in the world. Having something to celebrate feels really good."
As of September 1, MSP Communications — including MSPC, Mpls.St.Paul magazine and Twin Cities Business magazine — moved into its new digs in the Bassett Creek Business Center in Minneapolis. 901 North 3rd Street, Suite 195, Minneapolis, MN 55401
MSPC—a division of MSP Communications—is an award-winning publisher and leading content marketing agency in Minneapolis. The agency has nearly 45 years of experience using data to deliver engaging stories with passion in mind. Whether through print, digital or audio, MSPC’s goal is to uncover, develop and maximize a brand story to make true people-to-people connections. Its diverse set of clients includes market leaders in business, technology, healthcare and consumer brands, such as U.S. Bank, 3M, UnitedHealthcare, Miracle-Ear, McKesson and Cub.