MTN DEW® GAME FUEL® Announces Limited-Edition Flavor In Collaboration With Video Game Streamer Jack "CouRage" Dunlop

PURCHASE, N.Y., June 17, 2021 /PRNewswire/ -- MTN DEW® GAME FUEL®, the brand developed by and designed for gamers, announced the launch of a new flavor created in partnership with video game streaming personality Jack "CouRage" Dunlop. The brand's new collaboration with the popular streamer is the launch of a limited-edition flavor that's perfect for summer: MTN DEW® GAME FUEL® CouRageous Sherbet. 

Rainbow sherbet-flavored CouRageous Sherbet comes in both zero sugar and mid-calorie beverages. It is the first time MTN DEW GAME FUEL has partnered with a gaming personality to create a new beverage, with CouRage not only helping develop the flavor, but also lending a creative eye to the design of the limited-edition cans.

"It's been a dream of mine to create something in partnership with MTN DEW GAME FUEL, but even I didn't think I would have the chance to create a new flavor," CouRage said. "CouRageous Sherbet is everything I want in a summer drink. It's cool, it's exclusive, and it has my name on it. It doesn't get any better than that."

As part of the launch, from June 17 through June 23, fans who pre-order regular or Zero Sugar CouRageous Sherbet, and checkout using the code TAKEOVER, will receive a limited-edition CouRage trading card. Rewards available while supplies last and will be shipped up to six weeks after order confirmation.

Beginning June 24, every case purchased on GameFuel.com will register fans for a chance to win one of 10 prize bundles featuring CouRage premiums, including hats, hoodies, trading cards, plus Game Fuel mini-fridges, and personalized video greetings sent directly from CouRage. U.S. residents 18 and older are eligible, with no purchase necessary. The promotion runs through November 26, 2021 and is subject to the Official Rules at www.gamefuel.com. 

With nearly 3.5 million subscribers on YouTube, Jack "CouRage" Dunlop is one of the most popular video game streaming personalities in the world today. He is a content creator and part-owner of the premium lifestyle brand and gaming organization 100 Thieves. CouRage's collaboration with MTN DEW GAME FUEL continues to expand the brand's partnerships in the gaming community.

CouRageous Sherbet flavor will be available for a limited time only, exclusively on GameFuel.com, the brand's one-stop e-shop. The direct-to-gamer site is the primary marketplace for all GAME FUEL products, and features Victory Pass Rewards, a rewards program designed just for gamers. Visit the site at gamefuel.com. Plus, check out MTN DEW GAME FUEL on Facebook and Instagram. To stay up-to-date on the latest, join the conversation on Twitter at @GameFuel.

About MTN DEW GAME FUEL

MTN DEW® GAME FUEL® is the first beverage in the PepsiCo portfolio designed just for gamers. The beverage, developed in partnership with professional and elite amateur gamers, includes ingredients shown to improve accuracy and alertness. MTN DEW GAME FUEL cans feature unique resealable technology and a tactile grip, to keep the beverage fresh and hardware dry. The beverage, formerly known as MTN DEW AMP GAME FUEL is available in five game-winning flavors: Charged Cherry Blast, Charged Cherry Burst, Charged Original DEW®, Charged Tropical Strike and Charged Orange Storm. MTN DEW GAME FUEL also offers a Zero Sugar option in two flavors - Charged Raspberry Lemonade and Charged Watermelon Shock. For more information, follow on Twitter @gamefuel.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.

Contact:
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SOURCE PepsiCo